The secret of being a great marketer is to constantly be thinking like a marketer. Wherever you are, you have that level of awareness to find the right angle for your project.

In this episode, I talk about how I approach intake calls. One thing can make or break a project, and I’ll tell you what exactly I’m listening for during these calls.

You’ll Discover

• My intake call process [2:57]
• The secret to developing successful sales material [4:00]
• “The Expert’s Curse” — getting too close to your product [5:05]
• What I’m listening for during an intake call [8:00]
• How can we make products more scalable? [8:55]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

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