Ever feel like you're doing everything right with email… but your open rates are stuck and sales feel inconsistent? Like your messages just aren't landing where they should?

In this episode, I sit down with email deliverability expert Troy to break down what's actually happening behind the scenes when you hit send—and why most marketers are unknowingly training inbox providers to ignore them.

We unpack the biggest mistakes killing email performance: sending too infrequently, neglecting list hygiene, falling into spam traps, and assuming your ESP is handling deliverability for you. Troy explains why inbox placement requires ongoing maintenance—and how small backend fixes can lead to massive gains.

You'll learn why sending more often can improve deliverability, how cleaning your list can revive inactive subscribers, and how businesses add 10–20 percentage points to open rates without changing their offers or copy.

If email is a core revenue channel for your business, this conversation will change how you think about inboxing—and what it really takes to get your emails seen, opened, and acted on.

💡 YOU'LL DISCOVER:

➡️ Understanding Email Deliverability [01:40]

➡️ Optimizing Email Content for Deliverability [10:09]

➡️ Common Mistakes in Email Marketing [19:29]

➡️Consulting and Customization in Email Marketing [28:28]

…And much more!

🏆 HELPFUL RESOURCES

✅ Visit Troy's website.

✅For a full transcript of this episode, visit our blog.

✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app

✅ Work With Me – If you're ready to launch your marketing system, visit https://www.joelerway.com/ to inquire about working directly with me.

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Think AI is just another trend? Think again. It's not just changing the way we work—it's reshaping how we communicate, create, and connect.

In this episode, I sit down with Jonathan Mast of White Beard Strategies to explore how AI is transforming business and marketing right now. From his early experiments with ChatGPT to building custom GPTs that handle social media and support—Jonathan doesn't just talk tech. He uses it, daily.

We dig into what's working (and what's not) across platforms like YouTube, Facebook, and Google—and how new tools like Comet AI and Genspark are quietly shifting the landscape. This isn't about hype. It's about leverage.

You'll hear how Jonathan stays human in a world of automation, how he protects his brand voice, and why authenticity matters more than ever in the age of deepfakes and algorithmic content.

If you're curious about where AI is headed—and how to actually use it without losing yourself—this conversation is for you.

💡 YOU'LL DISCOVER:

➡️ Current AI Policies and Content Creation [04:41]

➡️ Exploring New AI Technologies [08:08]

➡️ Integrating AI into Workflows [14:40]

➡️ Exploring Automation Tools: n8n, Make.com, and Zapier [21:40]

➡️ The Role of Personal Branding in Automation [23:15]

…And much more!

🏆 HELPFUL RESOURCES

✅ Visit Jonathan's website or search for White Beard AI on Google.

✅ For a full transcript of this episode, visit our blog.

✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app

✅ Work With Me – If you're ready to launch your marketing system, visit https://www.joelerway.com/ to inquire about working directly with me.

🔔 SUBSCRIBE TO THE PODCAST:

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Ever feel like you're doing everything right, but the energy just isn't flowing your way? Like opportunities, people, and momentum are just... out of reach?

In this episode, I dive into the unexpected habit that's quietly shaped my life for decades: smiling. Not the fake kind—just a subtle, natural smirk that shifts how people see you and how you see yourself.

I share real stories—from childhood kitchens to billionaire dinner tables—where a simple smile became the reason someone leaned in, started a conversation, or opened a door. It's not about charm. It's about state. It's about magnetism.

You'll hear why this small act can flip your mindset, attract aligned energy, and create real, tangible results—without you saying a word.

If you're ready to stop chasing and start attracting, this one's for you.

💡 YOU'LL DISCOVER:

➡️ The Secret to Becoming Magnetic [00:56]

➡️ The Resting Smirk Face [01:30]

➡️ A Lifetime of Smiling [02:40]

➡️ A Memorable Experience at Necker Island [03:50]

…And much more!

🏆 HELPFUL RESOURCES

✅ For a full transcript of this episode, visit our blog.

✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app

✅ Work With Me – If you're ready to launch your marketing system, visit https://www.joelerway.com/ to inquire about working directly with me.

🔔 SUBSCRIBE TO THE PODCAST:

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Trying to build real wealth with digital products—but feel stuck playing small? You're not alone.

In this episode, I'm sharing the core mindset shift that separates struggling entrepreneurs from those who create true, lasting freedom: asset stacking.

After years of selling both high-ticket and low-ticket offers, I've realized the real game isn't just about what you sell—it's about what you build. You'll learn why every product, email list, and audience member is a potential income-producing asset—and how to create systems that pay you beyond the initial sale.

I'll break down why low-ticket offers are more powerful than ever, how AI has changed the playing field, and the one critical focus that makes advertising feel effortless (and profitable).

If you're serious about creating leveraged income, scaling smart, and playing the long game—this episode shows you how to win it.

💡 YOU'LL DISCOVER:

➡️ Understanding True Wealth [01:26]

➡️ The Importance of Assets [02:09]

➡️ Building a Responsive Audience [02:59]

➡️ The Shift to Low Ticket Offers [03:40]

…And much more!

🏆 HELPFUL RESOURCES

✅ For a full transcript of this episode, visit our blog.

✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app

✅ Work With Me – If you're ready to launch your marketing system, visit https://www.joelerway.com/ to inquire about working directly with me.

🔔 SUBSCRIBE TO THE PODCAST:

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Struggling to turn low-ticket sales into real profit? You're not alone.

In this episode, I'm breaking down the single biggest shift you need to make: stop selling products, and start selling progress.

After launching 20+ low-ticket offers with partners, I've seen one thing separate the profitable funnels from the duds: bridge thinking. You'll learn why every front-end offer is just the first step—and how your upsells must guide buyers across their next hurdle.

I'll walk you through the mindset shift that turns $50 buyers into $300 customers, the two biggest mistakes killing your upsell conversions, and how to map out simple, logical bridges that unlock real scale.

If you're building funnels, selling digital products, or trying to crack the low-ticket code—this episode is your roadmap to making every step count.

💡 YOU'LL DISCOVER:

➡️ The Concept of Selling Bridges [01:07]

➡️ Understanding Upsells and Customer Journey [03:03]

➡️ Effective Marketing Strategies [05:10]

➡️ Optimizing Ad Spend and Funnel Flow [06:20]

…And much more!

🏆 HELPFUL RESOURCES

✅ For a full transcript of this episode, visit our blog.

✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app

✅ Work With Me – If you're ready to launch your marketing system, visit https://www.joelerway.com/ to inquire about working directly with me.

🔔 SUBSCRIBE TO THE PODCAST:

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Think you need a finished product before you start selling? Think again. In this episode, I'm sharing how one $17 sale in a parking lot changed everything—and why proof of concept is the most powerful momentum builder you'll ever find.

You'll hear the full story behind my very first digital product launch, how I went from knowing nothing about marketing to seeing sales roll in while on vacation, and why launching before building is the fastest path to real results.

I'll walk you through the simple testing methodology my partners are using right now to get sales—often before their product is even created—and how we're helping first-time offer creators see wins within days, not months.

If you're sitting on an idea and waiting for the perfect time to launch… this is your wake-up call. There's never been a lower-risk, higher-reward moment to test your digital product idea—and this episode will show you exactly why.

Want help launching your first (or next) offer? Shoot me an email at [email protected] with the subject line "Validate" and let's talk.

💡 YOU'LL DISCOVER:

➡️ The Power of Launching Digital Products [02:37]

➡️ My First Digital Product Success [04:18]

➡️ Perfecting the Art of Testing Offers [05:52]

…And much more!

🏆 HELPFUL RESOURCES

✅ For a full transcript of this episode, visit our blog.

✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app

✅ Work With Me – If you're ready to launch your marketing system, visit https://www.joelerway.com/ to inquire about working directly with me.

🔔 SUBSCRIBE TO THE PODCAST:

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Craving more leads—but feel like you're stuck chasing cold traffic?

In this episode, I'm breaking down a powerful warm lead follow-up strategy that helped me close 11 private clients, paid in full, in just 24 hours. You'll hear the exact messaging I used, how I re-engaged old leads from social media, and why most people are sitting on a goldmine they're not tapping into.

I'll share insights from a private training with my friend AJ Casada, including the eye-opening stat from Cole Gordon's campaign—where 75% of sales came before the webinar even happened. This isn't about cold DMs or surface-level small talk. It's about intent-based follow-up done right.

If you're tired of relying on new leads and want to unlock the hidden revenue already in your ecosystem, tune in now. This episode will change how you think about follow-up—and show you a simple, scalable system to start doing it today.

💡 YOU'LL DISCOVER:

➡️ The Importance of Follow-Up [01:31]

➡️ Effective Follow-Up Strategies [02:49]

➡️ Implementing Follow-Up in Your Business [05:19]

…And much more!

🏆 HELPFUL RESOURCES

✅ For a full transcript of this episode, visit our blog.

✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app

✅ Work With Me – If you're ready to launch your marketing system, visit https://www.joelerway.com/ to inquire about working directly with me.

🔔 SUBSCRIBE TO THE PODCAST:

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Struggling to find your true north?

In this episode, I'm sharing a personal story about the time I almost quit entrepreneurship and made a drastic pivot in my life and business. I'll talk about how I went through an "exploring phase," nearly leaving my marketing career for something completely different—cryptocurrency—and what I learned in the process.

You'll hear how I almost took a 9-to-5 job in a new industry but realized it wasn't aligned with my values or my mission. I'll explain how walking to the edge of the cliff and almost making a wrong turn was the key to refocusing and rediscovering my true purpose.

If you're feeling lost, unmotivated, or unsure of your direction, tune in now to hear how exploring your compass can bring you back to center and ignite your passion for what you're truly meant to do.

💡 YOU'LL DISCOVER:

➡️ A Personal Story of Exploration [01:16]

➡️ The Temptation of Cryptocurrency [03:25]

➡️ A Job Offer and a Realization [05:00]

➡️ Rediscovering My True North [06:13]

…And much more!

🏆 HELPFUL RESOURCES

✅ For a full transcript of this episode, visit our blog.

✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app

✅ Work With Me – If you're ready to launch your marketing system, visit https://www.joelerway.com/ to inquire about working directly with me.

🔔 SUBSCRIBE TO THE PODCAST:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

👉 FOLLOW JOEL ON SOCIAL MEDIA:

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Still think you need a long funnel to make sales? That mindset might be the reason you're stuck.

In this episode, I dive into the truth behind what actually drives conversions today—and it's not complicated funnels or endless nurturing. It's simple, direct offers made to the people who are already ready to buy.

You'll hear the behind-the-scenes story of how Cole Gordon used a single Power Offer to generate millions, and why this approach—first introduced back in 2016—is more effective than ever in today's social-driven world.

I'll break down how the marketing landscape has changed (hint: it's not the message, it's the mechanism), and why waiting to launch or overcomplicating your strategy is costing you time, sales, and momentum.

If you've been second-guessing your offer or building endless assets before launching—this is your sign to stop. Make the damn offer.

Whether you're a coach, course creator, or service provider, this episode will give you the permission (and the process) to simplify your sales and scale faster.

Tune in and learn why what's old still converts—and how to finally stop overthinking and start selling.

💡 YOU'LL DISCOVER:

➡️ The Power of the Power Offer [01:14]

➡️ Drew's Offer Validation and AI Automation [04:55]

➡️ Real-World Success Stories [07:58]

…And much more!

🏆 HELPFUL RESOURCES

✅ For a full transcript of this episode, visit our blog.

✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app

✅ Work With Me – If you're ready to launch your marketing system, visit https://www.joelerway.com/ to inquire about working directly with me.

🔔 SUBSCRIBE TO THE PODCAST:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

👉 FOLLOW JOEL ON SOCIAL MEDIA:

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Still waiting to launch your offer? That delay might be what's killing your momentum.

In this episode, I dive deep into one of the biggest mindset traps entrepreneurs fall into: waiting too long to launch. I share what I've seen firsthand while working with multiple clients—some of whom made their first sales within 48 hours—and why quick action is the key to catching momentum in business.

You'll learn why spotting a winning offer isn't about research or overthinking—it's about getting in the water and testing. I break down how you can validate your idea fast, with less than $100 in ad spend, and how fear of judgment might be the real thing holding you back.

If you've been sitting on an offer, waiting for the perfect moment—this is your wake-up call. Because the only way to truly fail… is by hiding.

Whether you're a marketer, coach, or startup founder, this episode will push you to hit publish, test quickly, and stop letting perfectionism stall your progress.

Tune in and learn how to ride the wave of momentum—before it passes you by.

💡 YOU'LL DISCOVER:

➡️ Million Dollar Course Marketers: Product Selection and Competition [01:14]

➡️ Instagram Reels Training and Q&A Session [01:31]

➡️ Drew's Offer Validation and AI Automation [01:49]

➡️ The Expert's Curse and Market Saturation [07:48]

…And much more!

🏆 HELPFUL RESOURCES

✅ For a full transcript of this episode, visit our blog.

✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app

✅ Work With Me – If you're ready to launch your marketing system, visit https://www.joelerway.com/ to inquire about working directly with me.

🔔 SUBSCRIBE TO THE PODCAST:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

👉 FOLLOW JOEL ON SOCIAL MEDIA:

Facebook, Instagram, Linkedin.