How to Thrive in 2021 for Industrial Companies
A lot of industrial companies took a huge hit to their pipeline in 2020, how can you make the most out of 2021?

With all of the changes that happened to the "normal way" of doing things, many industrial sales and marketing people didn't know how to adapt and what to do "now". 

In this episode I cover the main areas to focus on for 2021:

- Create Content
Content marketing is still the #1 method to generate brand awareness and new sales opportunities. Since the sales landscape has changed from a "direct sell" approach to more of a marketing-focused approach, content has to be the driving factor.

- Focus on LinkedIn
I've been pushing LinkedIn for the past 4 years and it is still proving to be a more effective pipeline builder vs all of the traditional (email, trade shows, cold calls, cold visits). BUT you have to execute the right strategy which I cover in a few videos below.

- Don't go back to traditional
Just because things are starting to go "back to normal" does not mean that your sales and marketing strategy should. You must focus on moving forward and using the content marketing and LinkedIn strategy that has been dominating for the past 2 years. When you add in a few of the "traditional" methods, your results will be insane and you will see an immediate benefit.

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