Standing Ovation

How to Tie a Story Back to the Audience's World


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When you tell a story, how often does the lightbulb go off in the heads of your audience?

Stephen Shapiro is a master at this. He speaks about innovation, but he doesn’t get bogged down in futurism like so many others. Instead, his stories of innovation are refreshingly relatable to the audience.

Hall of Fame Speaker, Stephen Shapiro, takes the stage on this episode of Standing Ovation and shares a signature story about the nightmare that is baggage claim at airports. He also shares his best tips to help clappers ‘keep it real' on stage.

Find out about:
  • Hear Stephen Shapiro’s story about problematic baggage claim at airports
  • How to keep you audience present
  • How to craft a story that you didn’t experience personally and make it your own
  • How Stephen keeps track of all of his stories
  • Technology that helps Stephen deliver incredible keynote presentations
  • How the expectations of audiences and event planners has changed
  • Why Stephen’s baggage claim story is so effective
  • Stephen shares his philosophy on coaching for speakers
  • How Stephen writes his books in relation to his speeches
  • How to know it’s time to write a new speech

Connect with Stephen Shapiro

  • Website
  • Facebook
  • LinkedIn
  • Twitter
  • YouTube


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Standing OvationBy Jay Baer