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How can I track the conversion of the lead gen campaign? You set up your conversion tracking either on the thank you page or on the button click when they convert. The signup form is the Google Form developer said it's not possible to direct prospects from the Google Form to a thank you page? I will not use Google Form, and he may be right, so don't use Google Form. Use some other forms if you can't direct to a thank you page, but you've got to direct somebody to a thank you page for sure.