Corporate culture and its direct byproducts, employee engagement play a key role in organizational success. But having a strong culture and engaged employees is not important, which means they are not easy to get. In a 2017 Gallup report, only 33 percent of American employees said they were at work. Surprisingly, this low rate has serious consequences. It is difficult to solve the problem. Culture is incomplete, it is impossible to define, let alone change. In fact, it is not top-down or engineered: it needs to be part of the day-to-day interactions between your employees and the management. However, it is not possible to reframe the cultural DNA of your company - it is an attempt to pay a deep dividend.