Talking Realty

How to Turn a Stale Listing Into a Sold One | Ep 44


Listen Later

https://www.youtube.com/watch?v=HVFg4XehODQ

Is your listing stuck on the market with no bites? It might be time for a refresh. In this episode, Glen shares the origin story of his Listing Refresh Playbook—a powerful strategy that combines a temporary listing pull with new photos, updated pricing, a fresh description, and a strategically timed open house to reignite buyer interest.

You’ll learn:

  • Why a new MLS number triggers a visibility boost across 200+ websites
  • How to craft a fresh listing that feels truly new to buyers and agents
  • What to update (photos, description, price, disclosures) and why it matters
  • How to build buzz with an offer deadline, social relaunch, and whisper campaign
  • Why switching agents without changing your listing won’t help
  • How to use urgency and psychology to create the momentum you need
  • Whether you’re selling FSBO or working with a flat-fee broker, this episode is packed with insights to breathe new life into a stale listing.

    Key Moments:
    • 00:00 Introduction to Refreshing Stale Listings
    • 01:00 The Investor’s Innovative Idea
    • 02:23 Implementing the Refresh Strategy
    • 04:48 Creating a Visibility Boost
    • 07:16 Psychological and Practical Benefits
    • 10:02 Step-by-Step Refresh Process
    • 10:56 Updating Photos and Descriptions
    • 15:37 Adjusting Price and Disclosures
    • 19:08 Effective Property Relaunch Strategies
    • 19:27 Maximizing Social Media Impact
    • 19:58 The Power of Whisper Campaigns
    • 22:11 Handling Offers and Buyer Inquiries
    • 25:58 Navigating MLS Rules and Refresh Timing
    • 27:07 Dealing with Persistent Realtors
    • 33:07 The Importance of Market Value
    • 35:07 Conclusion and Final Thoughts
    • Key Resources:
      • Download the Ultimate Home Selling Toolkit
      • Listing Refresh Checklist – Page 92 of the Toolkit
      • Offer Deadline Strategy (Episode 15)
      • Should You Fire Your Realtor? (Episode 42)
      • Truth #1 Episode: Glen Whitten on home pricing in Ohio (Episode 6)
      • Truth #2 Episode: If your Ohio home isn’t selling, it’s overpriced. (Episode 7)
      • Contact Information:
        • Podcast Website: TalkingRealty.com
        • Ohio Property Group: OhioMLSFlatFee.com
        • Associates Title Website
        • Ryan Phillips / Associates Title: 614 419 2418
        • Glen’s Blog
        • Book: “You Can Sell It” by Glen Whitten
        • Course: “Living To Listing” Complete Listing Prep
        • Glen’s Call Schedule
        • @OhioMLSFlatFee  
        • @ohmlsflatfee  
        • Ohio MLS Flat Fee
        • OhioMLSFlatFee
        • @ohiomlsflatfee
        • ...more
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          Talking RealtyBy Glen Whitten

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