https://www.youtube.com/watch?v=HVFg4XehODQ
Is your listing stuck on the market with no bites? It might be time for a refresh. In this episode, Glen shares the origin story of his Listing Refresh Playbook—a powerful strategy that combines a temporary listing pull with new photos, updated pricing, a fresh description, and a strategically timed open house to reignite buyer interest.
Why a new MLS number triggers a visibility boost across 200+ websitesHow to craft a fresh listing that feels truly new to buyers and agentsWhat to update (photos, description, price, disclosures) and why it mattersHow to build buzz with an offer deadline, social relaunch, and whisper campaignWhy switching agents without changing your listing won’t helpHow to use urgency and psychology to create the momentum you needWhether you’re selling FSBO or working with a flat-fee broker, this episode is packed with insights to breathe new life into a stale listing.
Key Moments:
00:00 Introduction to Refreshing Stale Listings01:00 The Investor’s Innovative Idea02:23 Implementing the Refresh Strategy04:48 Creating a Visibility Boost07:16 Psychological and Practical Benefits10:02 Step-by-Step Refresh Process10:56 Updating Photos and Descriptions15:37 Adjusting Price and Disclosures19:08 Effective Property Relaunch Strategies19:27 Maximizing Social Media Impact19:58 The Power of Whisper Campaigns22:11 Handling Offers and Buyer Inquiries25:58 Navigating MLS Rules and Refresh Timing27:07 Dealing with Persistent Realtors33:07 The Importance of Market Value35:07 Conclusion and Final ThoughtsKey Resources:
Download the Ultimate Home Selling ToolkitListing Refresh Checklist – Page 92 of the ToolkitOffer Deadline Strategy (Episode 15)Should You Fire Your Realtor? (Episode 42)Truth #1 Episode: Glen Whitten on home pricing in Ohio (Episode 6)Truth #2 Episode: If your Ohio home isn’t selling, it’s overpriced. (Episode 7) Contact Information:
Podcast Website: TalkingRealty.comOhio Property Group: OhioMLSFlatFee.comAssociates Title WebsiteRyan Phillips / Associates Title: 614 419 2418Glen’s BlogBook: “You Can Sell It” by Glen WhittenCourse: “Living To Listing” Complete Listing PrepGlen’s Call Schedule@OhioMLSFlatFee @ohmlsflatfee Ohio MLS Flat FeeOhioMLSFlatFee@ohiomlsflatfee