There’s a lot of advice around how to effectively build products, but how do you actually put that advice into practice? Ben Foster has first hand experience. Serving as an advisor, then writing the book, Build What Matters, which is all about building products focused around customer-centered product visions, and now holding the position of chief product officer at Whoop, Ben has had to learn how to take his own advice and turn it into action.

In this episode he and Maggie define what a product vision is, clarify how it's different from a strategy, discuss ownership vs. autonomy, and the realities Ben has faced since implementing his own advice at Whoop.

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