The buying journey is complex and each individual path to purchase is unique. Although we have a growing amount of digital channels brands are still working to cater and better support those unique buying journeys by building brand awareness, relatable and engaging content. Having been successful with their brand awareness and content marketing we were eager to talk to Mailshake’s VP of Marketing, Alessandra Colaci. Mailshake helps brands turn cold prospects into warm leads with automated prospecting outreach via email, social, and phone. Alessandra offers us insights into the building of their brand awareness, content marketing, and how they are looking to further support their prospects' buying journey.