What does it take to go from Harvard football to reinventing the trucking industry?

In this episode of LIVE with TY, Joey Goodman — COO of Trux Parking — reveals how student-athlete grit translated into building one of the fastest-growing startups in logistics.

We dive into:

• Why more student-athletes should explore the startup world. • Lessons from Harvard football that apply directly to business success.

• How Joey is solving a billion-dollar problem for truckers nationwide.

• The mindset shift that turns setbacks into fuel for growth. • Joey’s hot take on NIL deals and the future of college sports.

If you’re an athlete, entrepreneur, or dreamer ready to start your own journey — this conversation is packed with insight, strategy, and inspiration.

🔥 Comment your biggest takeaway below — and let us know if you think Joey’s trucking startup will hit billion-dollar status in the next decade.

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⏱️ Timestamps

• 0:00 – NIL, college sports, and Joey’s hot take

• 0:36 – Welcome to Episode 30 of LIVE with TY

• 1:20 – Meet Joey Goodman & the trucking problem he’s solving

• 2:39 – From Harvard football to startup COO

• 3:36 – Why truck parking is a billion-dollar pain point

• 5:24 – Joey’s take on Jaylen Brown and NBA greatness

• 6:25 – Lessons learned from Harvard athletics

• 10:27 – FIFO: “Figure it the F out” and startup mentality

• 13:02 – How athletes can stay motivated when pro sports isn’t an option

• 15:06 – The mindset shift: “We don’t have to do this, we GET to do this”

• 17:06 – Joey’s leap into startups and advice from his dad • 19:50 – Why startups mirror the grind of sports

• 21:01 – Should more student-athletes join startups?

• 23:34 – Why Joey chose startups over traditional careers

• 25:02 – The trucking business origin story

• 27:08 – Building the right team & hiring on character

• 30:58 – Advice for solo founders on recruiting co-founders

• 33:59 – Locker Room Moment: setback that fueled success

• 38:23 – The future of Trux Parking & enterprise expansion

• 42:28 – Why customer service sets Trux apart

• 44:05 – Joey’s craziest hot take on NIL and college sports

• 47:32 – How to support Trux Parking + connect with Joey

• 49:20 – Final thoughts