LIVE with TY: From Athlete to CEO — Real Stories of Success Beyond the Game

In this episode, Andrew Steele shares his inspiring journey from being an Olympic athlete to a successful entrepreneur. He discusses the challenges he faced during his transition, including an identity crisis after missing the London 2012 Olympics. Andrew highlights the importance of resilience, adaptability, and the soft skills gained from sports in navigating the entrepreneurial landscape. He also shares insights about his health tech company, DNA Fit, and the significance of team dynamics in startups. Additionally, Andrew emphasizes the need for supporting athletes in their entrepreneurial endeavors through his venture, Sport First, and discusses the future of sports stars emerging from less mainstream sports.Chapters00:00 The Intersection of Sports and Entrepreneurship03:45 The Journey to Track and Field06:35 Decisions and Sacrifices in Sports09:28 Reaching the Olympic Games11:58 Identity Crisis Post-Olympics14:45 Transitioning from Athlete to Entrepreneur17:24 Leveraging Athletic Skills in Business20:09 Encouraging Athletes to Embrace Entrepreneurship25:33 The Entrepreneurial Mindset of Athletes26:51 Celebrating Milestones: The Relief of Achievement29:39 Navigating Post-Acquisition Transitions31:52 The Journey to IPO: A Sense of Accomplishment33:05 The Restlessness of Athletes: Starting Again34:43 Building a Winning Team: Culture Over Skills36:49 The Curse of Experience: Adapting to Change38:50 The Future of Health: A New Approach41:22 Sport First: Supporting Athlete Entrepreneurs44:41 Stride: A New Venture in Health Tech45:51 Surprising Facts: The Music Producer in Andrew46:54 Hot Takes: The Future of Sports Stars

What happens when an injured college basketball player reinvents herself as a founder of a viral startup? Meet Cameo Hanlon, the creator of Bender Extender, a hangover support pill that started as a joke in a group chat and turned into a booming business.

From small-town Canada to university hoops, from devastating injuries to entrepreneurship, Cameo shares how setbacks became stepping stones. In this episode, we cover:

• Why injuries & COVID shaped her pivot from sports to startups

• The identity crisis athletes face when their careers end
• How the Bender Extender idea went from inside joke → product line → movement
• Building teams, handling setbacks, and scaling a brand with personality
• Her bold hot take: Stats don’t matter as much as you think 👀
  

If you’ve ever wondered how athletes transition beyond sports, or how the wildest startup ideas are born, this conversation will blow your mind.
#LIVEwithTY #BenderExtender #lifeaftersports #startupculture #GenZFounders

⏱ Timestamps

0:00 – Hot Takes with Ty: Jiu-Jitsu & Athletes

1:30 – Cameo’s Basketball Journey & Small-Town Roots

4:15 – Injuries, Identity Crisis, and COVID Setbacks

19:30 – From Marketing to Founding Bender Extender

37:00 – Hot Take: Why Stats Don’t Matter After College

💡 Love this convo? Don’t miss the next game-changing story. Hit Subscribe now for more exclusive interviews with athletes-turned-entrepreneurs, creators, and innovators rewriting the playbook.

What happens when the jersey comes off? For too many athletes, the next step feels like falling off a cliff. But Jermaine Malcolm turned that moment into a launchpad.

Born in Jamaica, raised with grit, and forged through football, Jermaine built StudentAthlete.co and Skills Gap Advocate to help athletes and entrepreneurs transition into life after sports.

In this episode of LIVE with TY, we dive into:

• How Jermaine went from Jamaican roots to U.S. football scholarships

• The identity crisis athletes face when sports end

• Why curiosity and proximity are game-changing tools for student-athletes

• The hard truths of entrepreneurship (and the setbacks that became stepping stones)

• A crazy hot take: Why every athlete should try Jiu-Jitsu after sports

If you’re an athlete, entrepreneur, or someone chasing reinvention—this episode will change how you see your future.

#LIVEwithTY #AthleteTransition #GenZEntrepreneur #LifeAfterSports #FromJamaicaToCEO

⏱ Timestamps

(5 key sections)

0:00 – Intro: From Jamaica to the U.S.

04:30 – Football, culture shock, and scholarships

10:30 – Life after sports & finding identity

18:45 – Curiosity, mentorship, and the power of proximity

34:50 – Hot Takes: Boxing, Jiu-Jitsu, and the future of athletes

💡 If you loved this conversation, hit Subscribe for more exclusive interviews with athletes, founders, and creators who are rewriting the playbook. Don’t miss the next story that might just change yours.

Summary

In this episode of Live with Ty, Trevor Schrier shares his journey from being a Division I wrestler to becoming a successful entrepreneur in the AI space. He discusses the challenges of transitioning from athletics to the workforce, the importance of networking, and the lessons learned from wrestling that have shaped his business mindset. Trevor emphasizes the significance of sales, building a strong team, and leveraging AI technology to create innovative solutions. He also provides valuable advice for student athletes navigating their career paths and reflects on the rewards and challenges of being a startup founder.

Takeaways

• Wrestling instilled a mindset of self-motivation and learning from failures.
• Transitioning from sports to a career can be challenging but manageable.
• Networking is crucial for student athletes to find opportunities.
• Sales should never stop, even during product development.
• Building a team with complementary skills is essential for startup success.
• Learning from setbacks is a key part of the entrepreneurial journey.
• Fundraising should come after establishing product-market fit and revenue.
• Social media can be a distraction; focus on platforms that yield results.
• The startup journey is rewarding but requires hard work and dedication.
• Innovation and adaptability are vital in the rapidly changing AI landscape

Chapters

00:00 Introduction and Guest Background

01:24 Transition from Wrestling to Entrepreneurship

03:43 Navigating Early Career Challenges

06:29 The Importance of Networking for Athletes

09:09 Building an AI Company Without a Technical Background

11:56 Identifying Pain Points and Team Building

14:29 Navigating Startup Challenges

18:16 Fundraising Strategies for Startups

22:16 The Importance of Innovation in AI

24:49 Advice for Student Athletes Transitioning to Careers

26:57 Hot Takes on College Sports and Athlete Compensation

SOUND BITES

• "Never stop sales."
• "I can only chase so many things."
• "I love the competition."

Former D1 athlete turned prep school advocate, Cory Heitz, joins LIVE with TY to break down the world of prep schools, sports identity shifts, and building relationships that last a lifetime.

From his time at the Air Force Academy to running his own business, Cory shares powerful lessons on discipline, leadership, and finding your next steps after sports. Whether you’re a student-athlete, parent, or sports fan, this episode is packed with knowledge and real stories you won’t want to miss.

Video Chapters

0:00 – Intro & Cory Heitz Background

04:20 – Lessons from the Air Force Academy

09:40 – Life After Sports & Identity Shifts

20:40 – Prep Schools, Basketball, and The Business Side

52:00 – Cory’s Hot Take on NIL & Closing Thoughts

#youthsports #highschoolbasketball#LIVEwithTY #prepschool #NIL #basketball #college #NBA

This is one of the BIGGEST episodes we’ve ever had.
NFL Live host, SEC Nation staple, and the brand new lead host of Monday Night Football — Laura Rutledge — joins LIVE with TY!

We dive into:

• The rise of athlete-driven media and the creator economy

• Taylor Swift & Travis Kelce breaking the internet \

• The future of sports broadcasting in a digital-first world

• Laura’s behind-the-scenes perspective working with legends like Marcus Spears, Dan Orlovsky & Ryan Clark

• Her hot take on Caleb Williams and the Chicago Bears This is a conversation about sports, culture, and the evolution of media that you won't want to miss.

👉 Don’t forget to like, comment, and subscribe so you never miss an episode of LIVE with TY!
Video Chapters

0:00 – Intro: Taylor Swift, Travis Kelce & the podcast moment of the year

1:02 – Welcoming Laura Rutledge to LIVE with TY

2:00 – Hot Take: A-list athletes coming from “B-list sports”

3:35 – Congratulations on Monday Night Football 🎉

4:50 – Working with NFL legends: Marcus Spears, Dan Orlovsky & Ryan Clark

6:22 – Life with an athlete husband: Josh Rutledge stories

8:39 – Taylor Swift’s podcast appearance & cultural impact

13:00 – “Your energy is expensive” – Laura on social media & self-worth

15:19 – The shift from traditional to digital sports media

20:07 – ESPN’s new digital platform explained

21:52 – The rise of athlete-creators & Micah Parsons’ media future

25:00 – ESPN hiring influencers: Katie Feeney & the new wave

27:19 – Advice to aspiring broadcasters: “Try everything”

30:45 – Non-traditional creators entering traditional spaces (Kai Cenat, Speed, Druski)

32:55 – Hosting vs sideline reporting: Laura breaks it down

35:17 – The SEC’s new era: Texas, Oklahoma & NIL shakeups

37:40 – Netflix sports documentaries & behind-the-scenes storytelling

39:13 – Streaming giants taking over sports broadcasting

41:25 – Laura’s HOT TAKE on Caleb Williams & the Chicago Bears

43:24 – Final thoughts & thank you to Laura Rutledge

#micahparsons #nfl #taylorswift #LiveWithTY #sportsmedia #LauraRutledge #sec #netflix #engaged #traviskelce

What happens when sports end but life keeps going? 🤔

In Episode 31 of Live with TY, I sit down with Mark Koesterer, founder of The Players NIL, to talk about the 98% of athletes who don’t go pro and how Gen Z athletes can leverage NIL to build a personal brand that lasts not just 4 years, but 40.

We dive deep into:

• Why engagement matters more than followers.

• How NIL isn’t just for the 2% of superstar athletes.

• The mindset shift from being “just an athlete” to being a whole person.

• Behind-the-scenes stories from films like The Dark Knight Rises, Moneyball, and 42.

• The legacy question every athlete should be asking: “If you disappeared today, would anyone care tomorrow?”

If you’re a student-athlete, Gen Z creator, or someone figuring out life after sports, this episode is for you.

👊 Join the community. Hit subscribe, drop a comment, and let’s keep building legacies that last.

Check out our website here: https://livewithty.framer.website/

⏱️ Video Chapters

0:00 – Hot Take: NY Jets to the Playoffs

0:22 – Engagement over Followers (Gen Z Marketing)

1:05 – Welcome to Ep.31 of Live with Ty

1:35 – Guest Intro: Mark Koesterer & The Players NIL

4:02 – NIL Debate: Helping the 98% of Athletes

5:14 – Sports Lessons That Carry Beyond the Field

7:22 – Facing Adversity After Sports Ends

9:00 – Identity Beyond Athletics & Mental Health

9:26 – DM’s Open Segment: Advice for Athletes in Crisis

11:04 – Breaking into Sports + Hollywood (Networking & Legacy)12:29 – Iconic Film Moments (Moneyball, Dark Knight, 42)

14:51 – Authenticity on Film Sets & Sports Scenes

17:09 – Lessons on Teamwork & Leadership

18:34 – Why He Left Hollywood to Start Players NIL

21:03 – Building a New NIL Business from Scratch

22:27 – Why Focus on the 98% of Athletes

25:04 – Personal Branding Beyond the Game

28:00 – Helping Athletes Find Their Passion & Story

33:07 – Role of Social Media in NIL Success

37:54 – Followers vs Engagement: What Really Matters

39:44 – Building a Content Strategy That Works

40:56 – Beyond NIL: Helping Retired Athletes Build Brands

43:08 – What Success Looks Like (Confidence & Opportunity)

44:18 – Legacy: “If You Disappeared Today, Would Anyone Care?”

46:12 – Closing: Shoutouts & Next Steps

What does it take to go from Harvard football to reinventing the trucking industry?

In this episode of LIVE with TY, Joey Goodman — COO of Trux Parking — reveals how student-athlete grit translated into building one of the fastest-growing startups in logistics.

We dive into:

• Why more student-athletes should explore the startup world. • Lessons from Harvard football that apply directly to business success.

• How Joey is solving a billion-dollar problem for truckers nationwide.

• The mindset shift that turns setbacks into fuel for growth. • Joey’s hot take on NIL deals and the future of college sports.

If you’re an athlete, entrepreneur, or dreamer ready to start your own journey — this conversation is packed with insight, strategy, and inspiration.

🔥 Comment your biggest takeaway below — and let us know if you think Joey’s trucking startup will hit billion-dollar status in the next decade.

Don’t forget:👉 Subscribe to LIVE with TY for more conversations with athletes, founders, and creators shaping the future.

👉 Hit the bell icon so you don’t miss the episode that could change your life.

#LIVEwithTY#startuplife #studentathlete #entrepreneurship #truckingindustry

⏱️ Timestamps

• 0:00 – NIL, college sports, and Joey’s hot take

• 0:36 – Welcome to Episode 30 of LIVE with TY

• 1:20 – Meet Joey Goodman & the trucking problem he’s solving

• 2:39 – From Harvard football to startup COO

• 3:36 – Why truck parking is a billion-dollar pain point

• 5:24 – Joey’s take on Jaylen Brown and NBA greatness

• 6:25 – Lessons learned from Harvard athletics

• 10:27 – FIFO: “Figure it the F out” and startup mentality

• 13:02 – How athletes can stay motivated when pro sports isn’t an option

• 15:06 – The mindset shift: “We don’t have to do this, we GET to do this”

• 17:06 – Joey’s leap into startups and advice from his dad • 19:50 – Why startups mirror the grind of sports

• 21:01 – Should more student-athletes join startups?

• 23:34 – Why Joey chose startups over traditional careers

• 25:02 – The trucking business origin story

• 27:08 – Building the right team & hiring on character

• 30:58 – Advice for solo founders on recruiting co-founders

• 33:59 – Locker Room Moment: setback that fueled success

• 38:23 – The future of Trux Parking & enterprise expansion

• 42:28 – Why customer service sets Trux apart

• 44:05 – Joey’s craziest hot take on NIL and college sports

• 47:32 – How to support Trux Parking + connect with Joey

• 49:20 – Final thoughts

Creating the first platform where sports lessons meet entrepreneurship, told by those who lived both worlds.

From the pool to the startup world.

In this episode of LIVE with TY, we sit down with Chuck — All-American swimmer, magician, robotics innovator, and founder of Bodbox, the AI-powered robotic coach changing how athletes train.

From missing the 2016 Olympic team by a fraction of a second to building a patented AI training device that caught the attention of Nvidia, Chuck’s story is all about grit, creativity, and betting on yourself.

We talk about:

🏊 How swimming at Harvard & Berkeley shaped his mindset.🤖 The late-night “aha moment” that sparked his startup idea.💡 How student-athletes can turn passion into profitable ventures.

📈 Why your environment can make or break your success.

If you’ve ever thought about starting something big but didn’t know where to start, this episode will change your perspective.

🎯 Share this with an athlete, entrepreneur, or dreamer who needs that push.

And don’t forget — 80% of you aren’t subscribed yet… hit that button.

👊 CHECK OUT OUR BRAND NEW WEBSITE 👉 https://livewithty.framer.website/

Video Chapters

0:00 – Intro & why this episode matters

0:43 – Guest intro: All-American swimmer, magician, robotics innovator

2:18 – What connects magic, robotics & swimming?

4:20 – Chuck’s early swimming journey

5:51 – How magic became a nonprofit for cancer patients

7:52 – Harvard study grind vs. building a business

9:40 – Transferring to Berkeley: the big decision

13:06 – Advice to student-athletes facing tough program choices

15:20 – Transitioning after college athletics

18:19 – Balancing pro sports dreams with making a living

20:54 – The Kickstarter hustle story

23:12 – Navigating the startup funding world

26:22 – The “pain point” that inspired Bodbox

30:32 – Setback that pushed the company forward

33:41 – Why athletes thrive in startups

34:53 – The Nvidia collaboration story

37:26 – How to start building your idea today

41:12 – What’s next for Bodbox + how to get involved

43:00 – Chuck’s hot sports take

45:08 – Closing + message to dreamers

#AthleteMindset#StartupJourney#SportsTech#FromPoolToProfit#LIVEwithTY