Tell me if this sounds familiar. You have some key pieces of data that you know should speak to your decision maker. It's obvious to you that these data points basically scream, our stuff solves your problem, and it solves it in a big way with a big impact. But then you share it with the decision maker and they don't really see those connections. They don't see the significance. They don't connect it to their problems and concerns. And you're left wondering why they can't see the obvious. Maybe they just don't care. 

The problem you're up against is that statistics and data are typically the least compelling way to convey important information. All the experts who've been telling you that you have to have [00:02:00] data aren't wrong. They just left out a really important detail, which is your data won't help you if you don't communicate it in a way that engages and compels.

In this episode, we share:

• Why decisionmakers rarely perceive the significance of most data you show them
• The one common mistake that could be causing you to communicate your data ineffectively
• Why less is more when it comes to data
• How to take your big impressive numbers and bring them down to human scale so decisionmakers can easily visualize and understand the meaning
• How to “do the math” for decisionmakers so they can see how your data mean something important to them
• How to connect your data directly to the decisionmaker’s most pressing problems, and show how you solve those problems

If you found value in this episode, please share it with other progressive nonprofit leaders.  And I’d be grateful if you would leave a rating and review on Apple podcasts, which will help even more people find out about this podcast.

Thanks!