Too many business coaches are setting small business owners up for podcast disappointment, and honestly… podfade. You see, they’re selling the common misconception that podcasting should be primary about audience growth.

Spoiler alert: It's not just about racking up those listener numbers. I'm diving deep into what kind of results you can get from your podcast when you start shifting out of only thinking of it as a growth tool and start turning those eager ears into solid leads. 

In this episode of The More Profitable Podcast, we’re going to focus on the real power of podcasting for brands and small business owners. It lies not just in reaching more people, but in educating those listeners into a decision. Let’s build your plan so you can craft some killer content that does more than just entertain. We're talking strategy, baby! 

Let's get your podcast playing the long game. 

1:05 - The dangers of following the traditional advice of using podcasting solely for audience growth.

3:50 - The concept of attract marketing and how podcasting can be used to attract new listeners 

6:15 - Why it’s critical to be creating content that educates and converts, rather than solely attracting new listeners

8:54 - How specific episodes serve as valuable resources and become a key part of your sales process

11:04 - The power of aligning podcast content with business goals by focusing on educating and converting leads

13:18 - The concept of generating, educating, and converting your listeners and the importance of strategic content creation

19:33 - The importance of strategic planning and the offer of podcast strategy intensives to align podcast content with business objectives is highlighted.

Mentioned In How to Turn Listeners into Leads Without Losing Your Mind

Podcasting for Profitability Roundtable

Podcast Strategy Intensive

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