By Stacey Harris
Is your podcast built to generate leads for your service-based business? How's it going converting leads for your coaching services from your podcast?
The More Profitable Podcast is hosted b
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The podcast currently has 679 episodes available.
You know that old saying, “Make money while you sleep”? With a well-structured podcast, you can start to do exactly that. Your podcast should work as an extension of your sales team, converting listeners into clients even when you’re not actively engaging.
But are your podcast episodes—specifically the calls to action (CTAs)—actually driving listeners to take action? Let’s not run on feeling alone, let’s do an audit so we can find out what’s really happening.
In this episode of The More Profitable Podcast, I’ll guide you through how to audit your CTAs effectively to ensure they are working as powerful sales tools. We'll cover three key elements you need to evaluate, and I encourage you to follow along with your best sales-focused episode in mind.
5:40 - Why the placement of your free vs. paid CTAs within episodes needs scrutiny
10:49 - How many calls to action per episode I recommend and the missing contextual piece for many podcasters
13:07 - How to make sure that the ask you’re making with your call-to-action makes sense
18:09 - How to make it easy for your listeners to take action when you make the ask
Mentioned in 3 Ways to Improve Your Podcast’s Calls to Action for More Conversions
Podcast Strategy Intensive
Podcasting AMA with Uncommonly More
The Podcast Newsroom
How the Profitable Podcaster Mastermind Helps You Transform Your Show Into a Sales
What Happens During a Podcast Strategy Intensive
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In today's episode, we're diving deep into the world of podcast production and sharing a look inside our production process at Uncommonly More. These are the tools and processes we use to help our clients build a more profitable podcast.
Managing a podcast can be a lot to handle, from the initial planning stages to the production process and finally to the promotion and marketing efforts. It's crucial to have a clear roadmap and understanding of each task involved in order to streamline your workflow and maximize your efficiency.
I want to emphasize the importance of not just showing up but showing up in a way that serves both yourself and your community. With a process for you to map out your needs and responsibilities for planning, production, and promotion, you'll gain valuable insights into optimizing your process and making it more efficient.
But that's not all - we'll also be discussing the power of project management software and tools to help you stay organized and creative. Whether it's Monday or another platform, finding a dedicated tool to store all your podcast-related information, from episode breakdowns to promotional assets, will be a game-changer for your production process.
So, if you're ready to take your podcast to the next level, join us in this episode as we explore the secrets to building a more efficient and profitable podcast workflow.
3:30 - Your first step has to be finding somewhere to store your process, your ideas, and your tasks
5:00 - How we structure our podcast production dashboard inside of Monday.com
7:50 - The three stages of podcasting that all of your tasks will fall into
12:10 - The importance of line of sight when it comes to managing your podcast overwhelm
14:00 - Why your current “batching” process is actually making production harder
18:00 - What our production process looks like when we work with clients
21:43 - Episode performance analysis allows efficient repurposing
25:19 - Steps to build your customized production process
Mentioned in How Professional Podcast Producers Build a Successful Podcast Workflow
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How to Efficiently and Effectively Run Your Podcast and Business
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Is your podcast just another item on your to-do list, or is it a powerful sales asset?
If you're stuck creating content for content’s sake, you're missing out on the full potential of your podcast. Your show can’t just be about being seen. Instead, you need to see your podcast as an asset that educates listeners and moves them toward making a purchasing decision.
In this episode of The More Profitable Podcast, we’ll explore how to transform your podcast into a valuable sales tool. I’ll share actionable strategies to help you create content that educates and moves your audience closer to making a buying decision. Let’s get your podcast working for your business, not just filling your schedule.
1:07 - One of the most dangerous mistakes you can make with your podcast
5:42 - Sponsor-backed vs. self-sponsored podcasts: What’s the key difference?
13:51 - Three essential questions to shape your podcast topics and calls to action
19:08 - A real-world example of how to weave sales messages seamlessly into your episodes
Mentioned in From Content Machine to Sales Asset: Turning Your Podcast Into a Conversion Tool
Podcast Strategy Intensive
Podcasting AMA with Uncommonly More
The Podcast Newsroom
How Nicole Otchy Uses Her Podcast As a Sales Asset
Navigating Imperfection with the 20 Shitty Episode Experiment
How the Profitable Podcaster Mastermind Helps You Transform Your Show Into a Sales
What Happens During a Podcast Strategy Intensive
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Do you fear that you’ve been giving away too much free content on your podcast, and it’s affecting your sales?
This is one of the most common concerns when it comes to any type of content creation, and I’ve been there myself. So to shift your show into being a sales asset and not just a content machine, how should you approach what you share with potential clients on your podcast?
In this episode of The More Profitable Podcast, you’ll learn three things that’ll help you overcome this fear of giving away too much and hindering your sales. I’ll cover three strategies to help you feel comfortable sharing content and turn your free content fears into strengths instead.
1:17 - Why this is a common concern and why it’s worth addressing
7:36 - How detailed case studies are trust builders for your potential clients (and save you from educating them on the how-to of doing what you do)
11:47 - The difference between educating to prove your expertise and educating to empower your audience
17:24 - Why transparency about your process doesn’t make your services less valuable and the psychological advantage it gives you
24:04 - What to do next as you go through the upcoming content you have planned
Mentioned in 3 Things to Consider If You’re Worried About “Giving Away Too Much”
Profitable Podcaster Mastermind
Podcast Strategy Intensive
The Podcast Newsroom
How Nicole Otchy Uses Her Podcast As a Sales Asset
Fathom | Monday
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As a business owner, your podcast shouldn’t just be a vehicle to get content out there. With the right approach, it can be an asset that better serves your goals and helps make your business profitable.
That’s where something like the Profitable Podcaster Mastermind comes in. If you’ve listened to this show for a while, you’ve heard from a few mastermind members about their experience. But let’s go more in-depth on how the program works and why it’s so valuable.
In this episode of The More Profitable Podcast, you’ll learn how the mastermind operates and what you’ll gain out of it. I’ll take you through the structure of each month so you can see how it helps you approach your podcast more efficiently and strategically to achieve your goals.
3:09 - What we cover in each call in the first month of the group program
7:20 - How we shift into content and start building sales assets in the second month
9:58 - How the third month of the mastermind is a little bit different and brings it all together
12:54 - Why the group is intentionally small (and why it’s a mastermind instead of a course)
15:22 - The shift that happens for you and your show inside the program
Mentioned in How the Profitable Podcaster Mastermind Helps You Transform Your Show Into a Sales Machine
Profitable Podcaster Mastermind
The Podcast Newsroom
How Molly Watts Improved Her Relationship With Repurposing Podcast Episodes
How Julia Gruber Transformed Her Podcast Into a Sales Asset
How to Make a Well-Organized Podcast Even Better with Elizabeth Sherman
How Nicole Otchy Uses Her Podcast As a Sales Asset
Downloads Don’t Pay Bills - How to Strategically Grow Your Podcast
How Many Downloads Per Episode Should Your Podcast Have?
Podcast Housekeeping Series:
How to Craft the Perfect Podcast Introduction
How to Craft the Perfect Podcast Outro Call to Action
How to Craft the Perfect Podcast Description and Cover Art
How to Craft the Perfect Podcast Episode
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Get your questions answered on our private podcast, The Podcast Newsroom. Sign up today at thepodcastnewsroom.com and submit questions any time at uncommonlymore.com/ama.
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Up until now, this podcast housekeeping series has been very much about the listener. It’s been more about the people on the other end who you want to entice into your business.
But what about the impact on how you feel about your podcast? That’s the focus for today’s show where we dive into the process for putting episodes together.
In this episode of The More Profitable Podcast, you’ll learn about the strategical and logistical sides of preparing your perfect podcast episode. I’ll teach you how I map out episodes, where to find the content that people want to hear, and the various ways you can craft your episodes.
2:15 - How often I map out episodes and the best place to find content for your podcast
5:33 - My second favorite place to get podcast episode content ideas
8:19 - Several ways you can record episodes
12:09 - Something to be mindful of that can kill your momentum
Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Episode
Join The Podcast Newsroom
What Working With Uncommonly More Looks Like
Book Your Podcast Strategy Intensive
Learn More About Podcast Production with Uncommonly More
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Get your questions answered on our private podcast, The Podcast Newsroom. Sign up today at thepodcastnewsroom.com and submit questions any time at uncommonlymore.com/ama.
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When you open up Spotify or another preferred podcast app, what do you see?
As a podcast host, you really want your show to stand out on these apps. But listeners have so many choices, even if they narrow things down with a search for a specific subject (unless it’s really, really niche). And the options can blend together.
So how do you make sure your show doesn’t disappear in the crowd and get passed over? It starts with the first thing everyone sees: the cover art and description.
In this episode of The More Profitable Podcast, you’ll learn about how to craft your show’s description and cover art so that it grabs the attention of those you want to find it. I’ll reveal how to update these podcast elements so that your show can reach the goals you desire.
2:56 - The art of creating an attention-grabbing cover graphic for your podcast
6:18 - Why I use an image of my face as part of the cover art for The More Profitable Podcast
9:36 - Why it both DOES and DOESN’T matter what you say in your podcast description
11:40 - The questions you should be answering when putting together your podcast description
14:25 - How often you need to update your show’s description
Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Description and Cover Art
Join The Podcast Newsroom
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EP 569: “How to Use Dynamic Ad Content to Turn Podcast Listeners Into Clients”
Book Your Podcast Strategy Intensive
Learn More About Podcast Production with Uncommonly More
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Get your questions answered on our private podcast, The Podcast Newsroom. Sign up today at thepodcastnewsroom.com and submit questions any time at uncommonlymore.com/ama.
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Your podcast outro is highly-valuable real estate. Anybody who lasts long enough to hear it is on your “best listener” and “most interested leads” list. Therefore, you want to make sure it’s good!
Much of what you need for a great podcast intro also applies to your show’s outro. So in this next housekeeping episode of The More Profitable Podcast, you’ll learn about how to craft the perfect podcast outro. I’ll teach you how to position it so that it works best to help you create the leads and sales you want to generate for your business.
1:46 - Why you should update your outro yearly
3:09 - The goal of your podcast outro and three ways you can set it up
7:49 - One thing I absolutely don’t recommend you do with your show’s outro
9:34 - How long your podcast outro should be
10:30 - Quick dos and don’ts of crafting the perfect podcast outro
Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Outro
Join The Podcast Newsroom
Reserve Your Seat for Podcasting for Profitability
Book Your Podcast Strategy Intensive
Learn More About Podcast Production with Uncommonly More
The Podcast Housekeeping Series
Strategically Repurposing Your Content
How to Craft the Perfect Podcast Intro
How to Craft the Perfect Podcast Outro
How to Craft the Perfect Podcast Description and Cover Art
How to Craft the Perfect Podcast Episode
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Get your questions answered on our private podcast, The Podcast Newsroom. Sign up today at thepodcastnewsroom.com and submit questions any time at uncommonlymore.com/ama.
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New listeners to your podcast usually get their first impression from the intro. Is yours as effective as it can be?
This is the first part of actually getting into the foundational pieces of your podcast in this housekeeping series. If you happen to be a new listener of The More Profitable Podcast looking to launch your show, this is a good episode to start with. And if you’re an older listener with a podcast, it’s a good refresher to clean up or update things if you haven’t done so in a while.
Today, on the show, we’ll revisit the four checkpoints for how to craft the perfect podcast introduction. This is one aspect of podcasting where we tend to have a “set it and forget it” approach. But you’ll learn how to make sure it’s (still) doing the job you want it to for your show.
2:42 - How often should you update your podcast intro
4:55 - The purpose of your podcast introduction
7:18 - A little something special we do with The More Profitable Podcast intro
8:16 - My strong opinions on how you should structure your podcast intro
12:58 - Quick dos and don’ts of crafting the perfect podcast introduction
Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Intro
Join The Podcast Newsroom
Reserve Your Seat for Podcasting for Profitability
The Profitable Podcaster Mastermind
Book Your Podcast Strategy Intensive
Learn More About Podcast Production with Uncommonly More
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Get your questions answered on our private podcast, The Podcast Newsroom. Sign up today at thepodcastnewsroom.com and submit questions any time at uncommonlymore.com/ama.
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If you've been podcasting for more than an episode, you've likely thought, “How can I make this better?” We're all striving to make our shows more effective, impactful, and engaging. However, meaningful improvement often boils down to focusing on three key areas.
Today, we're diving into these three crucial categories: gear, process, and production. I'll share actionable changes you can make in each area to enhance not only your show's final product, but also the experience of creating it. By focusing on these aspects, you'll find more satisfaction in both the end result and the journey of podcasting.
As we explore these categories, consider how each one impacts your podcast's overall quality and your personal workflow. The goal is to help you feel more confident and excited about the content you're producing, ultimately making your podcasting journey more rewarding and enjoyable.
4:00 - Importance of mic placement and recording tools that allow for better audio quality.
8:00 - Tips on how to set up your recording environment for optimal energy.
12:00 - The benefits of batching different parts of the podcast production process.
16:00 - How delegating production tasks can free up your time and improve your podcast.
20:00 - How professional production can enhance the quality of your podcast.
Mentioned in 3 Steps to Improving Your Podcast: Gear, Process, and Production
3 Ways Podcasters Improve Sound Quality Without Upgrading a Microphone
Profitable Podcaster Mastermind
Podcast Strategy Intensive
The Podcast Newsroom
Rate and Review The More Profitable Podcast
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Get your questions answered on our private podcast, The Podcast Newsroom. Sign up today at thepodcastnewsroom.com and submit questions any time at uncommonlymore.com/ama.
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The podcast currently has 679 episodes available.
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