A lot of podcasters hit a point where they start wondering, Why am I even doing this?—especially when their show isn’t generating leads or sales. If your podcast feels like a time suck instead of a sales tool, you’re not alone. The problem isn’t podcasting itself—it’s that your strategy hasn’t kept up with your business.

If your offers, messaging, or ideal clients have evolved, but your podcast is still following the same old plan, it’s no wonder it’s not driving results. That’s exactly what we’re fixing today.

In this episode of The More Profitable Podcast, I’m breaking down why podcasters fall into the trap of just putting out content instead of creating a sales-driven show. You’ll learn how to realign your strategy, avoid the most common mistakes, and ensure every episode supports your business goals. By the end, you’ll know exactly how to shift your podcast from a frustrating obligation to a powerful sales asset.

00:00 – Why you feel like your podcast isn’t working anymore
02:12 – How strategy (not more content) creates sales from your show
05:16 – The biggest mistake business owners make with their podcast
10:54 – Why your content might be attracting the wrong audience
17:10 – How to ensure your podcast aligns with your offers and sales goals
23:42 – The real reason most business owners struggle to DIY their strategy

Mentioned in Make Sure Your Podcast Strategy Aligns with Your Business Goals

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How Nicole Otchy Uses Her Podcast as a Sales Asset

Stop treating your podcast like a never-ending content treadmill—start using it to actually grow your business.

Book a Podcast Strategy Intensive today and create a plan that turns your podcast into a true sales tool, helping you attract the right listeners and move them toward becoming clients. Learn more and book your spot now.

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A lot of podcasters believe that if they just keep showing up, the right clients will eventually find them. But here’s the deal—consistency alone doesn’t create sales. Strategy does.

If your podcast isn’t bringing in leads or converting listeners into clients, it’s not because you need to show up more. It’s because your content isn’t working as a sales asset. And that’s exactly what we’re fixing today.

In this episode of The More Profitable Podcast, I’m breaking down why consistency isn’t enough and what really makes a podcast drive sales. You’ll learn how to shift your episodes from random content to intentional sales tools, so your show isn’t just keeping you busy—it’s growing your business. By the end, you’ll have a clear plan for creating episodes that position you as the expert and move listeners toward working with you.

00:00 – Why consistency alone doesn’t generate sales

02:10 – How your podcast should act as a sales asset (not just content)

05:16 – The difference between content creators and business owners

10:56 – Why repetition builds trust and authority (and why it matters)

17:10 – Aligning your podcast content with your offers for better conversions

23:42 – Turning your podcast into an evergreen sales tool

Mentioned in Why Consistency Alone Won’t Make Your Podcast Profitable

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Podcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales Asset

Stop creating content just to stay consistent—start building a podcast that actually works for your business.

Book a Podcast Strategy Intensive today and create a plan that turns your episodes into a sales asset, helping you attract the right listeners and move them toward becoming clients. Learn more and book your spot.

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Get your questions answered on our private podcast, The Podcast Newsroom. Sign up today at thepodcastnewsroom.com and submit questions any time at uncommonlymore.com/ama. 

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How-to content might seem like the backbone of a successful podcast, but it’s often doing more harm than good for experts like us. Instead of guiding your listeners toward working with you, it leaves them overwhelmed, stuck in “DIY mode,” and unsure what to do next.

Feeling like you’re giving away too much for free or that your podcast isn’t converting the way it should? You’re not alone. That’s why it’s time to shift how you approach how-to content.

In this episode of The More Profitable Podcast, I’m breaking down three episodes of my own show to show you exactly how to create how-to content that drives sales. You’ll see how these episodes balance helpfulness with strategy, guiding listeners toward making decisions that lead to working with you. By the end, you’ll have a clear framework for crafting episodes that actually convert while still delivering value.

00:00 – Why how-to content often backfires

02:10 – How to shift how-to episodes from distraction to action

05:16 – Example 1: Private podcasts for launches

10:56 – Example 2: Starting a podcast with minimal tools

17:10 – Example 3: Recording better podcast interviews

23:42 – Turning helpful content into evergreen sales assets

Mentioned in How to Make How-To Content That Drives Sales

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Book a Podcast Strategy Intensive: Learn more and book your spot

Stop overwhelming your listeners with endless how-to content and start guiding them into action.

Book a Podcast Strategy Intensive today and create a customized plan to craft episodes that position you as part of the solution, drive sales, and build lasting trust with your audience. Learn more and book your spot.

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Get your questions answered on our private podcast, The Podcast Newsroom. Sign up today at thepodcastnewsroom.com and submit questions any time at uncommonlymore.com/ama. 

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Twelve years of podcasting comes with plenty of lessons—especially when it comes to sales. From launching a show to evolving it into a true business asset, I’ve learned the hard way what works and what doesn’t when it comes to building trust and driving conversions.

If your podcast feels like it’s “just content” instead of a tool for growth, these lessons will help you shift gears. The truth is, what connects with your audience and moves them to action isn’t always what you think it is, and I’m here to help you see the difference.

In this episode of The More Profitable Podcast, I’m sharing three sales lessons that transformed my podcast and business. We’ll talk about why it’s crucial to focus on what your audience needs, how to stop comparison from derailing your momentum, and the surprising role clarity plays in closing the gap between listeners and clients.

02:36 – Why blogging didn’t work—and how podcasting became a better solution.

04:07 – The evolution of The More Profitable Podcast and its rebrands.

05:13 – Sales Lesson #1: Focus on what your audience needs, not just what they want.

16:50 – Sales Lesson #2: How comparison can derail your progress and hurt your sales.

24:34 – Sales Lesson #3: Why ego and fear are holding you back from meaningful connection.

29:07 – Bonus Insight: Clarity is your best tool for converting listeners into clients.

Mentioned in How 12 Years of Podcasting Changed My Sales Game Forever

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How to Rebrand Your Podcast and Set Yourself Up for Growth

Book a Podcast Strategy Intensive: Learn more and book your spot

Stop spinning your wheels and start seeing results from your podcast!

Book a Podcast Strategy Intensive today and create a customized plan to turn your podcast into a focused, trust-building sales tool that aligns with your business goals. Learn more and book your spot.

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Most business owners aspire to build trust with their podcasts—but here’s the catch: trust-building often gets tangled up with education. While teaching your audience can be valuable, it’s not the only—or even the best—way to earn their trust. In fact, you might be unintentionally eroding trust every time you hit record.

In this episode of The More Profitable Podcast, we’re diving into three common mistakes that slow down trust-building and push listeners further from making decisions. You’ll learn why these missteps happen and discover alternative approaches to fostering connection and credibility—without resorting to over-explaining or chasing perfection.

3:39 - Why you must speak to one person, not a crowd.

8:07 - What happens when you overwhelm your listener with too much information.

12:59 - Why you should ditch the perfect host persona

19:56 - Things to remember when you sit down to record your next episode

Mentioned In 3 Ways to Build Trust That Have NOTHING To Do With Educating Your Listener

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Take the Next Step

Ready to turn your podcast into a strategic business asset? Book a Podcast Strategy Intensive today and create a tailored plan to leverage private podcasts in your next launch.

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Get your questions answered on our private podcast, The Podcast Newsroom. Sign up today at thepodcastnewsroom.com and submit questions any time at uncommonlymore.com/ama. 

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Private podcasts can be a game-changer for your next launch—if you know how to use them strategically. Too often, business owners treat private podcasts like public shows, missing out on their full potential to engage a warmer audience and drive conversions.

In this episode of The More Profitable Podcast, I’m breaking down exactly how to make private podcasts work for your launches. From the mindset shifts that set the tone for success to the structure and calls to action that guide listeners toward your offer, we’re covering it all.

Whether you’re in pre-launch mode or looking for a fresh way to connect with your audience, this episode will help you craft a private podcast strategy that supports your sales goals without adding extra complexity to your plate.

00:30– Why private podcasts are the ultimate launch asset.

02:45 – Understanding the role of warmer audiences in private podcast strategies.

06:15 – The tech tools Stacey recommends: Hello Audio and Just Cast.

08:50 – Avoiding the biggest mistake creators make with private podcast calls to action.

13:30 – How to structure your episodes for maximum impact and conversion.

17:00 – Tips for embedding dynamic calls to action into every episode.

Mentioned In How to Use a Private Podcast to Boost Your Next Launch

Hello Audio

Just Cast

Lindsay Padilla on Private Podcasting

3 Ways to Use a Private Podcast to Grow Your Business

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Take the Next Step

Ready to turn your podcast into a strategic business asset? Book a Podcast Strategy Intensive today and create a tailored plan to leverage private podcasts in your next launch.

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Get your questions answered on our private podcast, The Podcast Newsroom. Sign up today at thepodcastnewsroom.com and submit questions any time at uncommonlymore.com/ama. 

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you’re using your podcast to grow your business, ideally, your podcast fits into your larger service offerings. But are you clear on how they come together?

Client and longtime listener Shannon Baker recently worked with me in a Podcast Strategy Intensive to revamp her podcast. Then, she immediately put into action the plan we created together.

In today’s episode, she joins me to talk about how she started thinking of her podcast as part of her offerings and how that changed her show and her business.

3:00 - Who Shannon is and what she does

5:53 - A rundown of Shannon’s time working with me and why she needed to make a change in her business

12:45 - How the podcast strategy intensive helped everything on the marketing side fall into place for Shannon

16:50 - What Shannon expected to get out of the intensive beforehand and the big win she came away with

20:50 - The process Shannon used to hit the ground running in implementing her new plan

25:09 - Something else I spend time working with clients on during a strategy session that may surprise you

27:20 - Advice for anyone sitting on the fence about booking an intensive

Connect with Shannon Baker

Shannon is a podcaster and business strategist. She uses over twenty years of small business management experience to help her clients get organized and create business systems so they can leave overwhelm behind, get things done and spend their time on what matters most.

Through the Mind Your Time Podcast and the MY-T Society membership she helps purpose driven women with online businesses be more intentional with their time whether they have a tight schedule or an aversion to technology. She strongly believes being busy is not a badge of honor. We just need to use our POWER to use our time wisely and create success on our own terms.

You can connect with Shannon on Instagram @the_shannonbaker. To learn how you can grow your business without being overwhelmed, tune into her FREE audio training. 

Mentioned In How Aligning Your Podcast and Your Offer Create Clarity for You and Your Listener with Shannon Baker

Mind Your Time Podcast with Shannon Baker

Shannon Baker on Instagram

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Do I have a treat for you, I'm hanging out with the fabulous Nicole Otchy, who's sharing her experience shifting from personal stylist to becoming the go-to business consultant for personal stylists looking to up their business game. And guess what? She's even spilling the beans on her new podcast, The Six Figure Personal Stylist Podcast.

We're getting down to the nitty-gritty of how podcasting isn't just about hitting 'record' – it's a whole strategy game, baby! I suggest grabbing your notebook because Nicole's sharing some essential insights. 

In this episode of The More Profitable Podcast, Nicole shares her chill approach to launching the new podcast, and how she turns every episode into an actual sales asset built to convert. We even wrap up with a heart-to-heart on why it's super important to not go solo when you're building your empire. Nicole's got plans for a membership and group program that's got her podcast as its wingman! 

2:22 - Nicole shares her transition from personal stylist to business consultant and the launch of her styling consultancy.

4:02 - Nicole reflects on her first podcast's lack of strategic use and the challenges she faced in its promotion.

7:27 - The importance of proactive marketing and building relationships through the podcast.

9:28 - Nicole’s shift from reactive to a proactive approach in podcasting and marketing.

17:47 - Your permission slip to allow your first 20 episodes to be bad and the low-key launch approach.

21:17 - The benefits of having an established audience and building relationships before launching a podcast.

25:31 - The importance of building relationships with your podcast audience.

26:57 - Exploring the benefits of utilizing Podcast Strategy Intensives to gain insights and learning from the "shitty 20 episodes".

30:13 - How The Profitable Podcaster Mastermind helped Nicole in refining messaging, understanding the audience, and improving podcasting skills.

36:23 - The power of podcasting as a tool for practicing sales skills.

42:23 - Nicole shares examples of how her podcast episodes have influenced potential clients' decisions.

44:11 - My favorite Instagram hack for sharing my most shared podcast episodes.

49:25 - Visibility fears and the impact of vulnerable podcast episodes on audience engagement.

57:19 - The value of strategic support, accountability, and taking action to progress in podcasting and business.

Connect with Nicole Otchy

The Styling Consultancy | Instagram

The Six Figure Personal Stylist Podcast

Mentioned In Podcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales Asset

Podcasting for Profitability Roundtable

Podcast Strategy Intensive

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Business owners are always curious to know what other entrepreneurs have the most success with. From niches and marketing methods and platforms to actual products and services offered, they’ve always wanted information that’d help them get a leg up. 

For podcasters, that curiosity includes the kind of episode content that’s most popular with listeners. On this show, I’ve recommended specific episode types I think every podcaster should create. And much to my delight, the three most downloaded episodes of this show in 2024 happen to fall into these categories. So if you’re curious to know what they are and why they worked, let’s dive into it!

In this episode of The More Profitable Podcast, you’ll learn which three episodes were our most popular this year and why they’re such valuable assets. I’ll also reveal how I know they worked, beyond the fact that they were the most downloaded ones of the year.

1:14 - Why highlight these three episodes? A behind behind-the-scenes reveal

6:16 - Why the most popular episode this year worked on a client education and activation level

11:39 - The audio sales page episode that proves why these kind of episodes are logical, must-have assets for your show

16:15 - The third most popular episode in 2025 and how episodes like it allow listeners the opportunity to see themselves

Mentioned in My 3 Most Downloaded Episodes in 2024 (and Why They Worked)

Podcast Strategy Intensive

Podcast Production Services

The Podcast Newsroom

Social Media vs Podcasting: Is One Really Better Than the Other?

Generate, Educate, and Convert the Right-Fit Clients Inside the Profitable Podcaster Mastermind

How to Create an Audio Sales Page For Each of Your Offers

Podcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales Asset

How Molly Watts Improved Her Relationship With Repurposing Podcast Episodes

The Podcast Conversion Formula: 3 Episode Types Your Podcast Needs to Convert

3 Episode Types Every Expert Hosted Podcast Needs to Generate Sales

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Got a sales problem you want to solve in the new year? Warning: doubling your podcast downloads isn’t the solution.

When I sit down with podcasters to discuss their goals, they often cite something around getting more potential consumers to listen to their show. So many think that an increase in listeners equals an increase in sales and can fail to consider other, more important factors. So if getting more listeners and downloads shouldn’t be the goal for the new year, what should be?

In this episode of The More Profitable Podcast, you’ll learn why focusing on downloads is the wrong move and where to put your focus for a meaningful goal instead. I’ll discuss the questions to ask and the steps you can take so that you stop wasting time and mental capacity in ways that don’t convert your show content into the sales you want.

5:34 - Why download numbers are a vanity metric and not the actual problem with your show

10:00 - What you should be thinking about instead of download numbers

14:36 - Are you actually building a show for the audience you want to attract?

17:46 - The crucial differentiator in how-to content that converts sales from your show

23:18 - What to look at next as you set your goals for the new year

Mentioned in Why Doubling Your Podcast Downloads Won’t Grow Your Business

Podcast Strategy Intensive

The Podcast Newsroom

How Many Downloads Per Episode Should Your Podcast Have?

Podcasting Industry Stats from Buzzsprout

Defining Audience Education and How to Do It Effectively

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Get your questions answered on our private podcast, The Podcast Newsroom. Sign up today at thepodcastnewsroom.com and submit questions any time at uncommonlymore.com/ama. 

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