Is it possible to turn constant training into part of your auto shop's culture?

In this episode, we explore how to make technicians' development a core part of any auto repair shop culture with Angie and Ken Rocha from Rocha's Automotive. From incentivizing techs to stay engaged with rapidly evolving technology to viewing training as an investment rather than a cost, Angie and Ken have found that ongoing learning is key to delivering top-notch customer service.

Throughout this episode, you'll learn how to create a culture that promotes constant learning and why it is crucial to improve service quality and keep internal customers engaged and motivated. You'll also hear about the importance of finding techs eager to evolve, how to generate training that engages techs, why you can't think of Identifix as a replacement for training, and much more.

Tune in to episode 116 of Maximum Octane and discover why investing in technicians' training is a shortcut to building loyalty, skills, and long-term success.

In This Episode, You Will Learn:

• Why you should invest in techs' training (4:30)
• How to create a culture of continuous learning (9:40)
• About the importance of finding (and retaining) the right technicians (12:20)
• Does culture attract talent (19:00)
• How to make learning engaging (25:20)
• How to keep yourself and your team motivated (32:00)
• The importance of celebrating wins to strengthen culture (37:40)

Connect with Angie & Ken:

• Rocha's Automotive
• Phone: (707) 682-9711

Let's connect:

• Website
• LinkedIn
• Facebook
• Email: [email protected]

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