Keep The Change

How to Turn Your CRM into an ATM with Tom Stuker


Listen Later

If you’ve been in automotive longer than five minutes, you’ve probably heard the name Tom Stuker.

He’s the guy who literally invented the BDC. The guy who turned phone sales into an art form. The guy who logged 23 million miles training dealerships across the planet

And today, he’s on Keep the Change.

In this episode, I sit down with the legendary Tom Stuker, founder of Stuker Training, to unpack 50 years of real-world lessons about sales, leadership, and what it truly takes to build a business that sells cars instead of waiting for buyers to show up.

We talk about:

  • Why most dealerships are still managing like it’s 1985 (and how to fix it).
  • How to hire salespeople who actually want to sell, not just survive.
  • The four pillars every retail leader should master if they want long-term success.
  • Why your CRM is probably costing you money,and how to turn it into your biggest profit center.
  • The mindset shift that separates high-performing stores from the rest of the pack.

Tom breaks down the systems, the scripts, and the hard truths every leader needs to hear, plus the practical ways to change the game starting tomorrow morning.

If you’re a GM, GSM, or just someone who’s tired of “theory” and ready for real-world leadership that moves the needle… this is your episode.

Enjoying the show? Subscribe and leave a review on your favorite podcast players!

  • Subscribe on Apple: https://podcasts.apple.com/us/podcast/keep-the-change/id1622521488
  • Subscribe on Spotify: https://open.spotify.com/show/2xcQk7kNGNOnWuZ14aDkWC

Connect with Tom Stuker

  • LinkedIn: https://www.linkedin.com/in/tomstuker/

Connect with Bart Nollenberger:

  • LinkedIn: https://www.linkedin.com/in/bart-nollenberger-4949405a/
  • Facebook: https://www.facebook.com/BartNollenbergerCoaching
...more
View all episodesView all episodes
Download on the App Store

Keep The ChangeBy Bart Nollenberger

  • 5
  • 5
  • 5
  • 5
  • 5

5

13 ratings


More shows like Keep The Change

View all
The Art of Manliness by The Art of Manliness

The Art of Manliness

14,271 Listeners

Progress Mode with Brendon Burchard by Brendon Burchard

Progress Mode with Brendon Burchard

3,624 Listeners

Finding Mastery with Dr. Michael Gervais by Dr. Michael Gervais

Finding Mastery with Dr. Michael Gervais

1,650 Listeners

The Dealer Playbook by Michael Cirillo

The Dealer Playbook

130 Listeners

THE ED MYLETT SHOW by Ed Mylett | Cumulus Podcast Network

THE ED MYLETT SHOW

14,032 Listeners

The Game Changer Life by Dave Anderson

The Game Changer Life

526 Listeners

The Jon Gordon Podcast by Jon Gordon

The Jon Gordon Podcast

1,215 Listeners

Maxwell Leadership Executive Podcast by John Maxwell

Maxwell Leadership Executive Podcast

383 Listeners

On Purpose with Jay Shetty by iHeartPodcasts

On Purpose with Jay Shetty

27,548 Listeners

A Bit of Optimism by Simon Sinek

A Bit of Optimism

2,196 Listeners

PBD Podcast by PBD Podcast

PBD Podcast

4,272 Listeners

Huberman Lab by Scicomm Media

Huberman Lab

29,171 Listeners

Car Dealership Guy Podcast by Car Dealership Guy

Car Dealership Guy Podcast

418 Listeners

The David Spisak Show by David Spisak

The David Spisak Show

27 Listeners

TimTalks: Automotive Leadership and Beyond by CarNow

TimTalks: Automotive Leadership and Beyond

10 Listeners