This week Chris talks with Victoria Searl, Headhawk & Founder of Datahawks.

DataHawks are Hospitality and Retail Email Marketing Specialists & Vic is determined to empower all marketers to take their seat in hospitality boardrooms all over the UK.

During the chat we discuss:

• Vic's mission is to connect people and two very impressive WhatsApp groups that are leading change
• What hospitality data we are collecting & how is it used?
• How to organize data & ensure that it is valuable 
• How to monetize that data?
• How to get the most from email marketing?
• Whether there Is there such a thing as good and  bad data & where does it come from

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