How to Turn Your Lifestyle into Engaging Content | GrillGirl Robyn Lindars | DH039

Robyn Lindars had a burning question years before she became GrillGirl — Why aren’t more women grilling?

The Grill Girl lifestyle was all sparked by Robyn Medlin Lindars' newfound fire regarding outdoor cooking and living in general.

“It’s really fun, it's a great way to cook outside and it’s a fun thing to do with your family,” Robyn reflected on her hobby turned passion project on this episode of the Digital Hospitality podcast.

“That's how it morphed into GrillGirl.”

Grill Girl – Robyn’s multimedia and multiplatform brand that touches websites, television appearances, social platforms and much more – has evolved over the years, much like the mom and entrepreneur herself.

That's because the GrillGirl brand is Robyn. She's just like an outdoorsy Martha Stewart except Grill Girl Robyn hasn't cooked with Snoop Dogg — yet.

“I started the site back in 2008,” Robyn reflects on https://www.grillgirl.com during her conversation with Digital Hospitality podcast host Shawn Walchef. “Believe it or not, it was really just a place for me to document my cooking adventures.”

The first adventure? Well, it lands more in the comedy section than cooking.

“I ended up singeing my eyebrows off on my future husband's grills,” laughs Robyn Lindars (then known by her maiden name Robyn Medlin).

That's some live-fire love, right there.

Loved for her leadership in the female food space and candid cooking adventures, Grill Girl Robyn has shared laughs, stories and great BBQ and grilling content over the course of her Grill Girl journey as an author, online influencer, podcast guest, recipe rock star, and all-around dynamic digital personality.

Robyn Lindars is a influential leader who is good at building community around live-fire and outdoor living — especially when it comes to inviting everyone into the world of barbecue and grilling: woman and man, young and old.

Just the same, she’s had a strong brand focus since the beginning.

“My goal has always been to demystify grilling,” Robyn told Digital Hospitality podcast host Shawn Walchef on the Cali BBQ Media show in June 2020.

Over the previous 12 years, Robyn’s created an amazing amount of media that’s helped accomplish just that — and much more.

Creating the Grill Girl Lifestyle —

Through her GrillGirl website and later her @grillgirlrobyn social handles, Robyn Lindars has relished in all the internet and digital marketing has had to offer as it has evolved.

“My motto with myself is to always try new things,” Robyn states. “It’s to really push the envelope on stuff you could do on grills.”

Pushing the envelope meant one of her many TV appearances.

Within her first five years as Grill Girl, Robyn was handpicked by network scouts to star on a cooking reality show.

“I was way out of my league on Chopped,” Robyn reflects on a daunting opportunity inspired by her motto. “I was in my early 30s and only had the blog for a couple years. But it was so cool!”

Relatively new to the grill with an outside chance on being a reality TV star, how did Chopped happen for Robyn?

“Everyone was like, ‘How did you get the opportunity?’” Robyn looks back. “They reached out to me because they found my blog.”

The proof, as they say, is in the pudding.

Putting in the hardwork on her Grill Girl Blog consistently and strategically, Robyn Lindars was able to attract eyes far and wide while making mouths water with her content.

Making digital content clearly works to help build your business.

Websites Demand Change for Modern Era —

While the Grill Girl recipe website and blog is still a major focus for Robyn Medlin Lindars, the content game has changed tremendously over the past 12 years.

“Things are different now than they were when I first started,” Robyn reflects. “Everything needs to be optimized for mobile and be Pinterest friendly.”

Grilling content once created for a laptop now lives most noticeably on a cell phone. Advancements in technology have made creating mobile-friendly content eas...