In this episode, Dr. Des dives deep into Shiny Object Syndrome—that overwhelming feeling of having a million business ideas but struggling to execute them effectively. As an entrepreneur, it’s easy to get distracted by new opportunities, but without proper strategies, this can lead to burnout and lack of progress. Dr. Des shares personal experiences, practical strategies, and an actionable game plan to help you stay focused while still nurturing your creative business ideas.

What You’ll Learn in This Episode

🔹 What is Shiny Object Syndrome?

• Understanding why entrepreneurs often feel pulled in multiple directions.
• How constantly jumping from one idea to the next can prevent real success.

🔹 Dr. Des' Personal Struggles with Shiny Object Syndrome

• Juggling consulting, coaching, and content creation while maintaining balance.
• Learning to say no and prioritizing what aligns with core business values.

🔹 Strategies to Organize and Execute Your Ideas

• Brain Dumping & Prioritization: Writing down ideas and evaluating them later.
• Aligning with Core Values: If an idea doesn’t fit your mission, it’s not the right time.
• The Power of “Not Right Now”: Placing ideas in a queue instead of abandoning them.
• Batching Content & Work Tasks: How dedicating set days for different tasks increases productivity.
• Blocking Distractions: Avoiding random projects that don’t align with long-term goals.

🔹 Why Saying “No” Can Be a Form of Self-Care

• Declining one-on-one coaching sessions to preserve energy and time.
• Shifting from one-on-one services to scalable group coaching models.
• Recognizing that saying no to distractions means saying yes to family, rest, and self-care.

🔹 Time Management Hacks for Entrepreneurs

• Theme Your Days: Keeping all meetings on one day to free up time for deep work.
• AI & Automation: Tools like ChatGPT, scheduling platforms, and AI note-takers.
• Scheduling & Pre-planning Social Media Content: Staying visible without being glued to social media.

🔹 Making Money Without Trading Time for It

• Moving from trading hours for dollars to passive income through courses & memberships.
• How Dr. Des structured her Subcontracting to 6 Figures course to be hands-off while still providing value.
• Why launching a digital product or membership model can free up time while increasing impact.

Action Plan: How to Turn Your Million Ideas into Actionable Success

✅ Step 1: Write It Down – Keep a notepad or digital document to store all your new business ideas.

✅ Step 2: Prioritize Your Ideas – Align each idea with your business mission & long-term goals before acting on it.

✅ Step 3: Set Clear Business Goals – Use SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) to determine if an idea is worth pursuing.

✅ Step 4: Structure Your Time – Use batching, scheduling, and automation to stay productive without feeling overwhelmed.

✅ Step 5: Learn to Say No – If an opportunity takes time away from your priorities, it’s okay to decline it.

✅ Step 6: Focus on Scalable Income – Shift from one-on-one services to group programs, courses, and digital products to maximize impact while working less.

🙌 Share this episode with a friend who needs help prioritizing their business ideas!

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