Could you ever take your passion and turn it into a flourishing product-based business? Laura McCrindle did just that! Laura joins me today to talk about how she took her business, Lucabello from an idea and turned it into a successful business and how you can do the same!

You'll hear more about:

• How long it can take from idea to physical product (it might just surprise you!)
• Why Laura is focusing on a product line for women's self care
• 3 things to consider when creating your own product  
• Different techniques she has used to gain exposure  
• Key factors necessary for in person sales 
• Why seeing an uptick in your email list isn't always a good thing
• The surprising place where Laura saw little return on her investment (and why this might happen to you too)
• Why having like-minded people in her corner paid off in the long run 
• The actions you have to take before you hire any sort of help
• Why you as an active woman should care about Lucabello's big goals
• And so much more!