Rule Breaker Podcast

What can you be doing RIGHT NOW to grow your business for next year? In today's episode, I'm sharing the 3 steps you can take to grow your business for success in 2021. You don't want to miss it!

You'll learn more about:

• How to effectively audit your business through my 3-prong approach
• What you need to look at besides revenue 
• The big mistake you might be making in your business 
• How to show up for your audience while taking time off
• Strategically planting the right seeds for potential clients both now and in the new year
• Planning successfully for 2021
• And so much more!

You guys have been asking for this episode. So here you go! This is my journey from enlisting in the Army to why I got out and everything that happened in between. Some of it might just surprise you!You'll hear more on:

• How my time in the military has helped mold me into who I am today
• The fear that led me to my love of strength training
• My journey to joining the Army 
• The mentality that helped me throughout my time in military
• How I coped with losing friends during the war 
• What led me to getting out of the Army
• The BIG fear I had once I got out and was no longer a soldier
• And so much more!

What do losing 10 pounds and making 10K have in common? Everything! On today's episode, I'm sharing the 5 things you need to have in order to succeed at both!  

You'll learn more about:

• Similarities between business and fitness
• The #1 thing you must have for both (patience)
• Why showing up and putting in the work is key
• What you have to do when it feels like everything is going wrong
• One of the most important things you must do along the journey 
• What you always need to focus on (it might just surprise you!)
• The things you need to embrace in order to succeed in your business and your health and wellness journey
• And so much more!

Raise your hand if you love Amazon! It has tons of products, but have you ever considered selling your own product on it? Today's guest, Jamie Kullman, joins me to talk about how you can set up and sell with success on Amazon!

You'll learn more about:

• Jamie's surprising start into the entrepreneurial space 
• The struggle you may be dealing with in these uncertain times
• What you need to look at when starting your business
• The sustainable method you can use to build a successful and sustainable Amazon business
• Where you need to begin to build your shop (and no, it's not on Prime!)
• Why fees aren't always a bad thing   
• The surprising amount of time you can spend on your business once it's set up (it's less than you think!)  
• Private label vs. Drop shipping 
• And so much more!

Connect with Jaime:FB: The Freedom Maker Tribe (https://www.facebook.com/groups/workfromhomebusinessbootcamp) IG: Jamie Kullman(https://www.instagram.com/jamiekullman/)  

Could you ever take your passion and turn it into a flourishing product-based business? Laura McCrindle did just that! Laura joins me today to talk about how she took her business, Lucabello from an idea and turned it into a successful business and how you can do the same!

You'll hear more about:

• How long it can take from idea to physical product (it might just surprise you!)
• Why Laura is focusing on a product line for women's self care
• 3 things to consider when creating your own product  
• Different techniques she has used to gain exposure  
• Key factors necessary for in person sales 
• Why seeing an uptick in your email list isn't always a good thing
• The surprising place where Laura saw little return on her investment (and why this might happen to you too)
• Why having like-minded people in her corner paid off in the long run 
• The actions you have to take before you hire any sort of help
• Why you as an active woman should care about Lucabello's big goals
• And so much more!

Are you afraid to ask for the sale? Is the fear of hearing no holding you back? If so, then this episode is for you! I'll be sharing how you can overcome rejection in your business today!You'll learn more about:

• One of the main reasons people don't succeed 
• The place where most people get stuck
• How you are constantly on both sides of sales in your everyday life
• The first step to move past the fear of rejection 
• The #1 thing you must take out of the equation when you get a no
• What it actually means when someone says no (it may just surprise you!)
• The questions you should ask yourself after someone rejects your offer
• And so much more!

Fancy logos, websites and business coaches are not required to start your business. You can start your business without going into debt. Today I'm going to show you how! I'm sharing how you can start your own online business with zero dollars in your bank account. 

You'll hear more about:

• The very first thing you need to do to get started
• Easy ways to tell your potential audience about your offer (and they're free!)
• How to know what content your should be providing 
• My favorite way to gauge people's interest in your product or service
• Find the way to deliver your offer that works for you
• And so much more!

You have amazing copy. You have an amazing offer. You're putting out value packed content. But are you actually getting seen by your ideal audience? If you've been struggling to get in front of the right people, today's episode is for you. I'm sharing my top two ways you can get in front of your ideal audience right NOW!

You'll learn more about:

• Finding the groups that your potential customers are already in
• The best ways to utilize Facebook groups 
• How I was able to grow my own Facebook group
• The #1 thing you must lead with
• One important step you need to take before you try to grow your following
• Easy actions you can take on instagram today
• Who you should NOT rely on to grow your business  
• And so much more!

Would you ever walk away from a social media account that had thousands of followers? On today's episode, I'll tell you why I did exactly that! I share why leaving my original Instagram account of 13k followers was the best decision in creating success for my business and how to know if it's time for YOU to leave your account too!

You'll hear more about:

• The way I grew my first IG account and why
• Why high numbers don't equal success 
• The pivotal moment when I realized I needed to create a new account 
• How long it took me to truly commit to my new IG account
• The #1 thing you have to set aside in order to successfully build your business
• How to find out if your business is serving you
• What does NOT matter when growing your business
• Why self-auditing is so important
• The right time to create a new social media account
•  My favorite way to see if your account is working
• And so much more!

Do you want to have long term, sustainable sales growth while taking control of your schedule? Let's be honest, we all want this! Today's guest, Dani Stratmann, is letting you in on how email marketing can be the solution. She's sharing how to build and use your email list to grow your online business. 

You'll learn more about: 

• Two huge reasons you need an email list right NOW
• The basic ground rules of email marketing 
• Different ways to get people onto your list  
• The most important thing you can do to see success within your email marketing
• Dani's top tips for creating email content (and no it doesn't involve more writing!)
• The simple sequence you should set up everyone up on
• Effective ways to build up your list
• Dani's favorite email service provider for beginners 
• How to prevent your emails from going to the spam  
• The right format that actually makes your audience open your emails
• How to know if your emails are hitting their mark  
• And so much more

Connect with Dani:IG: @dani.stratmann