Rule Breaker Podcast

Do you want to fall in love with storytelling and selling in a way that connects and converts?  Maybe even make bank while doing it? If so, then this episode is a must listen to! Today, I'm talking with copywriting guru, Kristen Ladas. Kristen is breaking down how to write effective posts that connect and convert with your ideal clients!We talk more about:

• How Kristen got started in copywriting
• Common mistakes she sees new business owners making with their content
• The three components that make a successful social media post
• High converting call to actions (CTA) you can use right now 
• Where you should be placing your CTAs in your posts
• Why your copy is crucial to connecting with your audience
• Kristen's best tip for understanding your ideal client
• What you need to be doing before you outsource your copy
• Mistakes you want to avoid making when hiring a copywriter
• And so much more!

Ways you can connect with Kristen:Website: www.copybykristen.ca 

Instagram: https://www.instagram.com/copybykristen/

Facebook: Copy By Kristen

Freebie: Rocket Launch Copy Workbook: https://www.copybykristen.ca/rocket-launch-copy-workbook  

High ticket coaching can be a great way to hit those $10k months and to have a bigger impact all while doing something you are passionate about. But is there a right way to do this type of coaching? Aleise Kay joins me today to dive into this topic and to share her best tips on the do's and don'ts of high ticket coaching!

You'll hear more about: 

• When Aleise gave herself the permission to pivot into the business of her dreams
• Finding the purpose behind what you are doing
• The assumption many coaches may be making about the people in their programs 
• What your programs actually come down to (and it may just surprise you!)
• The ripple effect your coaching can create
• Questions you should ask before hiring a coach  
• How to know when you are ready to raise your rates 
• What you need to be aware of when creating a high ticket offer
• Defining success the right way
• The internal evaluation you need to do when starting your business  
• Three things that should be at the foundation of your business 
• And so much more! 

You can connect with Aleise on Instagram: @aleisekay

Do you want to build a community? A community where the members will become raving fans and clients. Well, today I'm letting you in on how you can do just that with a Facebook group! I'll be breaking down the 4 steps you can start implementing right now to create the raving fans and clients you desire!You'll learn more about:

• Why I started my Facebook group before I even had an offer or coaching services
• The very first step you need to take when creating your group
• What your group can really do for you and your members (and it's not what you think!)
• Strategic questions you can ask when admitting people 
• A surprising way you can do research on your ideal client 
• Where you might be missing a key opportunity 
• What you need to be giving your members long before they purchase from you
• An effective tool you can use when doing market research 
• The #1 thing you need to remember when starting a group
• And so much more!

Do you want to break away from your 9-5 and start your own purpose-driven business? If so, then today's episode is for you. Jennifer Nagel joins me to share how she did exactly that and how you can do the same!

You'll learn more about:

• A big reason why you started your business
• The surprising things Jennifer had to unlearn when starting her online business
• Some of the struggles you may be faced with as an older entrepreneur
• How she has continued to educate herself in the online space (and how you can  do the same!)
• Jennifer's best advice on transitioning from a 9-5 to your own business
• How you can avoid making the same mistakes Jennifer did in the beginning
• The support a coach can give you no matter what stage you are in
• Why niching down is so important
• The connection you should feel to a coach you are hiring 
• And so much more!

You can connect with Jennifer at:https://www.facebook.com/groups/modernfitwomen https://www.therealjennifernagel.com

Complimentary Consultation - www.calendly.com/jennifernagel/createyourblueprint

Who does she think she is? Does she even know what she's talking about? Have you ever thought people might be saying these things about you? If so, then this episode is for you! Today, I'm sharing the 4 steps you can take to overcome imposter syndrome right NOW!You'll learn more about:

• The #1 thing you can do to break out of those negative, fearful mind shifts 
• What you don't need to become successful
• Why you may be stuck in the planning phase
• Who sometimes are surprisingly the worst coaches
• The key to getting past your fears
• Two easy steps you can do right now 
• And so much more!

Different media outlets such as podcasts, magazines and tv can be great sources to use in creating awareness and credibility around your business. But how do you get on these different types of media? And how can you use them effectively? Today, Lisa Simone Richards is joining me to share how you can land and leverage free exposure to propel your business forward!

You'll learn more about:

• The shift in the marketing world that made Lisa pivot in her career
• Two reasons why media is such a powerful tool
• Differences between advertising and public relations  
• When is the right time to seek media in your business 
• The easiest way to start climbing the media ladder 
• One tip Lisa gave Cassie years ago that she still uses today (and why you need to be using it too!)
• What you are doing wrong when pitching these types of media
• How media can give you credibility in surprising places
• Lisa's favorite way to find the email of the person you want to pitch
• And so much more!

Where you can connect with Lisa:

https://www.lisasimonerichards.com Uncover the Best Way to Get the Word Out About Your Coaching Business Quiz:https://quiz.tryinteract.com/#/5e1e261960a76d0014869a7e/

Instagram. Facebook. Pinterest. There are so many different social media platforms that you can potentially be on today. But how many do you need to be on for your business? Today, I am sharing how many platforms you should be on and how to know which ones are the right fit for you! You'll learn more about: - What will happen if you try to be on all the platforms

- The first thing you need to think about when looking at which platforms are the right ones for you

- Different factors you need to consider when deciding on the platforms that will serve you best

- Demographics you need to be consistently looking at on your social media platforms

- The best way to show up on your social media platforms

- And so much more!

Does the thought of doing a Facebook Live scare you? Do you hide your unique quirks for fear of what other people will think? If so, then you've got to listen to this episode! Today, I'm sharing why getting visible and showing your face is vital to the success of your business.You'll learn more about:

• Why being the face behind your brand is key
• The type of person your audience wants to buy from
• Steps you can take to show up online the right way
• Resistance you may be having around getting visible
• The #1 reason you haven't tied your face to your brand
• My best tip for how you can become more visible right NOW!
• And so much more!

There are so many different reasons why you may have gotten into health and fitness. But what does it look like for you? On today's episode, I'm sharing the good, the bad and the ugly of my own health and fitness journey and how you can apply these to your own journey!You'll hear more about:

• Why I started my fitness journey (and it's not why you think!)
• When I developed confidence around fitness and myself
• The negative aspects of fitness that can quickly showed up
• Restrictions I was placing on myself in order to achieve my goals
• When I was finally able to let go of my obsession around food and fitness
• How everything I went through has allowed me to better serve my clients (and how your experiences can help you)
• One thing you must remember on your health and fitness journey
• The sweet spot in health and fitness that you MUST find!
• And so much more!

Do you feel like you're pricing your offer correctly? Do you struggle with comparing your journey to other people's journeys? If so, then this episode is for you! On today's episode I am breaking down the 4 biggest mistakes you may be making in your business and what you can do to fix them right NOW!

You'll learn more about:

• What happens when you price yourself incorrectly 
• The area you may be hiding behind in your business 
• One big assumption that is holding you back from actually making money
• How to truly connect with your audience
• The area of business that trips up most people (including me!)
• How to run the entrepreneurial race at your own pace
• And so much more!