Different media outlets such as podcasts, magazines and tv can be great sources to use in creating awareness and credibility around your business. But how do you get on these different types of media? And how can you use them effectively? Today, Lisa Simone Richards is joining me to share how you can land and leverage free exposure to propel your business forward!

You'll learn more about:

• The shift in the marketing world that made Lisa pivot in her career
• Two reasons why media is such a powerful tool
• Differences between advertising and public relations  
• When is the right time to seek media in your business 
• The easiest way to start climbing the media ladder 
• One tip Lisa gave Cassie years ago that she still uses today (and why you need to be using it too!)
• What you are doing wrong when pitching these types of media
• How media can give you credibility in surprising places
• Lisa's favorite way to find the email of the person you want to pitch
• And so much more!

 

Where you can connect with Lisa:

https://www.lisasimonerichards.com Uncover the Best Way to Get the Word Out About Your Coaching Business Quiz:https://quiz.tryinteract.com/#/5e1e261960a76d0014869a7e/