If you’re a software company bringing a product to market, you’ve probably developed a plan for how you’ll do that. But for many, this plan is essentially an internal piece with strategies and tactics... but contrary to popular belief, that isn’t what a product roadmap is. A genuine product roadmap is so much more – it can be the difference between success and failure of your product or business. In this episode we explore what a roadmap really is, how to build one, how to capture and maintain one, and what you can use one for. Listen to Bob Egner, CMO of Outpost24, and Per Ivansson, CTO of Monterro, how you can turn your Product Roadmap into a growth goldmine. The session is led by Beata Wickbom, digital strategist and entrepreneur.