In this episode, Adam Holmgren, Head of Demand Gen, Rillion, the Accounts Payable Automation Software supporting over 3,000 companies across over 50 countries.

We talked with Adam about the process and structure of running successful LinkedIn ad Campaigns, particularly looking into the flow and goals of the different layers of a campaign.  

Some of the questions we discuss in this episode are: 

If you’re keen to step up your Linkedin Ad game this is a must listen to episode - Tune in!

In this episode, Malin Schmidt, founder and CEO of Kodiak Hub, takes us on her journey from the shipping and oil industries to building a game-changing SaaS platform transforming global supply chains. Malin shares how Kodiak Hub is empowering strategic Enterprise buyers, tackling skepticism, and redefining procurement with transparency and trust at the core. 

We dive into the challenges of competing with large legacy players, and how understanding enterprise dynamics is key to their success. At the heart of Malin’s insights? Building scalable, sustainable growth while staying true to Kodiak Hub’s mission of creating solutions that actually deliver value.

Some of the questions we discuss in this episode are:

If you’re curious about how you also can win in the Enterprise space against the legacy giants then this is a must-listen episode. Tune in!

What’s the secret to turning partnerships into a SaaS growth engine?

In this episode, Victor Wrede, Co-founder and CSO of Scrive, reveals how the company is transforming business workflows with electronic signatures and digital contracts. He shares the strategies behind building strong partnerships, integrating seamlessly into customer workflows, and creating solutions that stand out in competitive markets.

Victor also opens up about the lessons learned from navigating partner dynamics, the importance of joint initiatives, and the fine balance between direct sales and partner-driven growth.

What you’ll take away:

If you’re ready to take your SaaS growth to the next level, this episode is filled with ideas and strategies to help you get there. Grab a coffee, tune in, and let’s dive into the world of smarter partnerships!

What if AI is not just the future of SaaS but the catalyst for redefining its very essence? 

In this thought-provoking episode of the SaaSiest podcast, we explore the vast and transformative potential of AI with Christina and Henrik from Verdane, a leading venture capital firm shaping the future of SaaS. They take us on a journey through the changing landscape of technology, discussing how AI is not only influencing the products SaaS companies deliver but is also revolutionizing the way these businesses scale and compete.

Is AI just a tool for automation, or does it hold the key to unlocking deeper innovation? From optimizing decision-making processes to enhancing customer experiences, this episode uncovers how AI is becoming the backbone of intelligent, data-driven growth. 

Here are some of the thought-provoking insights you'll hear:

If you’re wondering how to navigate this AI-driven future and what steps you can take to stay ahead, don’t miss this episode! 

Ever wondered how product marketing can truly drive a company’s growth and alignment?

In this episode, Samuel Winderö, Global Director of Marketing and Communication at Avinode Group, takes us through his journey in product marketing and explains why it's crucial to integrate product marketing early in the development process. He shares how Avinode Group is thriving in the business aviation sector and the importance of aligning product development with customer needs for effective positioning.

What’s in this episode:

Want to know how product marketing can transform your business? This episode is packed with insights you don’t want to miss!

In this episode, Angeley Mullins, CCO at Resourcify, takes us inside her journey through tech, offers a sneak peek into her upcoming book for founders, and explains how Resourcify is helping companies break free from analog waste management with digital solutions. She dives into why sustainability can’t just be a buzzword, the real impact of physical marketing, and why user-generated content is key to authentic brand building. At the core of her insights? How to create a brand that lasts, connect meaningfully, and use storytelling to transform the sustainability landscape.

What’s in this episode:

• Why sustainability must be more than a buzzword

Curious about how to build a brand that doesn’t just survive but truly matters? This episode is your roadmap.

Think you need to create a whole new category to win? Think again.

In this episode of the SaaSiest Podcast we had a chat with Matt Lerner, the founder & CEO of SYSTM and a seasoned tech and venture capital expert, who reveals why focusing on growth levers beats the allure of creating new categories.

Matt dives into his personal productivity hacks, from his morning routine to daily goal setting, and shares how his time at PayPal shaped his growth philosophy. He stresses the power of experimentation in finding a scalable go-to-market strategy and the critical role of understanding your customers' needs, not just building for the sake of it.

Here are a few key takeaways from the episode:

• Why morning routines can turbocharge productivity.

Whether you’re a founder or part of a scaling startup, Matt's no-nonsense approach will leave you inspired to prioritize your customers and experiment your way to success. Don't miss this one!

In our latest episode, we’re joined by Birte Sten, the CRO at Centra and industry leader in SaaS. From her early days as a competitive swimmer to leading high-impact sales teams, Birte shares how she’s used a structured, factory mindset to drive scalability and growth in the SaaS space. She dives deep into building a sustainable go-to-market strategy, customer retention, and enabling others in the organization to create lasting impact.

• What does it mean to adopt a “factory mindset” in sales, and how can it enhance efficiency and scalability?

This episode is packed with Birte’s hard-won insights. Make sure to tune in to learn from her strategic roadmap for growth and scalability. 

In this episode, we had an insightful conversation with Saahil Karkera, VP of Customer Success at Oaky, to explore how customer success is evolving into a critical driver of growth and efficiency in the travel tech space. Saahil dives into his approach to building high-performing CS teams, with a focus on strategic initiatives that go beyond the day-to-day tasks of customer management. Here are some highlights from our discussion:

• Saahil’s strategy for segmentation, prioritizing future potential value over current revenue to boost retention and expansion.

We also explore the growing need for CS professionals to adopt a commercial mindset, the power of sales and CS collaboration, and the operational benefits of having a dedicated CS Ops role to streamline efficiency. If you want to elevate your customer success strategy and see real results, this episode is a must-listen!

In our latest episode of the SaaSiest podcast, Chris Cunningham, Founding Member & Head of Social Marketing, ClickUp, shares how you need to adapt your communication on Social Media to meet the needs of a demanding audience, in times when there is an abundance of information and competitors all fighting for the same attention and budgets. Chris discusses the evolution of ClickUp's marketing strategies, emphasizing the importance of humor, brand awareness, and innovative content creation. He shares insights on scaling content production, leveraging social media for engagement, and the challenges of converting views into signups. He also highlights the significance of building brand loyalty through creative partnerships and the need for companies to humanize their brands. The discussion touches on the Validate 48 challenge, budgeting for social media, and ClickUp's bets, including a focus on long-form content.

These are some of the questions we answered:

• How can SaaS companies effectively leverage social media to drive brand awareness and customer engagement?

Don’t miss this episode—tune in to gain inspiration from Chris's journey and advice!