This episode features Gen Furukawa, the Co-Founder of www.prehook.com, an app that helps Shopify merchants create amazing shopping experiences through quizzes and product recommendations. The interactive quizzes give shoppers an engaging experience and help merchants create personalized recommendations as they generate more leads and a higher conversion rate. He brings in 10+ years in digital marketing, from bootstrapped SaaS to venture-backed SaaS and e-Commerce companies.