Mental health is growing in acknowledgment and support. It’s a complex system that is still being understood today but as it impacts our daily lives and the way we act, think, and feel we have to do what we can to support it. Helping those that help others is EMHware, as cloud-based software that provides a SaaS agency management and client information platform for addictions, mental health, and social service agencies. We welcomed, Marketing Lead & Business Development, Peter Klukowski who dives into his strategies to unlock growth and his goal to create a thought leadership resource for those growing in the industry and potential customers. Within a niche and specialized industry, it’s important for Peter to acknowledge their buying journey and tailor messaging that is from the client and pain-point perspective.