Marketing The Invisible

How to Use 80/20 to Generate More Pay Per Click in 7 Minutes with Perry Marshall


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Learn how to apply the 80/20 rule to grow your business
Know why it is said that sales is a disqualification process
Learn if Facebook Ads is fit for your business



 
Resources/Links:

Website - www.perrymarshall.com
Perry’s Book - 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
Free Tool - isfbforme.com


Summary
 
Perry Marshall is World's #1 Expert on Sales Growth through 80/20 Leverage, entrepreneur and bestselling author on Google & Facebook ads. Clients seek his ability to integrate technology, sales, art and psychology. He founded the $5 million Evolution 2.0 Prize, with judges from Harvard, Oxford and MIT. The prize aims to solve the biggest mystery in biology.

In this episode of Marketing the Invisible, Perry and Tom deep dive into what 80/20 strategy is all about. Perry explains the 80/20 Rule and how it transformed his paradigm and approach to doing business.

Check out these episode highlights:

00:35 - Perry Marshall’s professional background as an online marketing strategist
02:11 - he describes his 6 to 7-figure ideal clients who want to scale up
02:44 - problems that Perry solves for clients who struggle in scaling up their business
03:14 - symptoms clients experience with being ‘all things to all people’ strategy
04:23 - common mistakes his clients commit before reaching out to him
06:02 - Perry’s Valuable Free Action (VFA): isfbforme.com
...more
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Marketing The InvisibleBy Tom Poland