Kay and Andy explain how publishing a book can be a killer strategy to gain authority and credibility for your business. You don't necessarily have to write it yourself or get a deal with a publisher. Producing books can supercharge how you are perceived in the marketplace and gains attention from media for your business and/or attract the audience you want. We take you through the book creation process and talk about self-publishing versus publishing through a traditional book publisher. Plus Kay reveals here new non-fiction book roadmap course. See more info on that at http://writewithkay.com