The Kandy Life

Kay and Andy explain how publishing a book can be a killer strategy to gain authority and credibility for your business. You don't necessarily have to write it yourself or get a deal with a publisher. Producing books can supercharge how you are perceived in the marketplace and gains attention from media for your business and/or attract the audience you want. We take you through the book creation process and talk about self-publishing versus publishing through a traditional book publisher. Plus Kay reveals here new non-fiction book roadmap course. See more info on that at http://writewithkay.com

Kay and Andy discuss the one sales and marketing strategy that makes selling anything easy: Be weird. Yep, you're an entrepreneur that makes you anything but normal. You are naturally different and pretty weird compared to your cubicle dwelling corporate friends or McJob workers. That's a good thing. Call it being different, being weird, being quirky. Harness any of these traits in your brand, your products or your service and stand out from the crowd. And people will naturally gravitate to your brand if you do things differently. Normal is camouflage. Weird automatically draws attention and that creates a unique opportunity to win people over and sell to them. In this week's episode we share the secret strategy of being weird.

Want a waterfall of free website traffic to your website so you don't have to buy ads or spend money on expensive traffic generating techniques? Then you want to learn SEO or search engine optimization. Andy and Kay unlock the secrets of how SEO works, the two critical things you need to know to win over the search engines, and what edits you need to make to your website to help search engines index you for the correct keywords. All that and more on learning SEO on the Kandy Life.

Feeling stressed? Andy and Kay are and they've got some tips on how they deal with it. After all being an entrepreneur is a stressful lifestyle. But there are ways to overcome stress, deal with its awful effects, and overcome it to get back to productivity, harmony, and results. In this episode we roll through our favorite de-stressing hacks that actually work. We use it on ourselves and each other. Really. This morning. Hee hee.

How do you price your product and services? There some basic formulas and strategies you can use to get it right. Kay and Andy cover all the strategies on how to determine what the right price is for a product or service; what the markup is; and what the profit should be or could be. We also talk about the price of acquisition plus cost to go to market and profit. After listening to this episode you'll be a pricing expert.

Kay and Andy reveal a secret formula that you can use to write brilliant sales copy, awesome landing pages, killer blogs, and amazing posts that can convince anybody of anything. This copywriting trick is so simple it can turn any rookie writer into a genius copywriter. Plus they discuss the basic journalist formula to write amazing blog posts. All this and more on this week's Kandy Life episode.

How do you overcome an obstacle, simply, quickly and reliably? Kay and Andy reveal their secret obstacle busting formula. Used correctly this method will overcome any problem you may in encounter in your way of success or even survival. We use this method reliably in all business and personal problems. Kay and Andy walk you through the formula and provide a couple of examples of real-life application of the solution.

Learn how to sell your own products on the Shopify platform. Andy and Kay discuss the merits and challenges when you open your own online store on the Shopify platform.

Did you know you can start selling products on Amazon in as little as one day? And even if you don't know what to sell that's easy to figure that too? In today's episode, Andy and Kay will teach you the ins and outs of selling products on Amazon. What to sell. Where to get the products. How to price them. How to ship them. And everything else you need to know. Including selling other people's products versus selling your own. Plus a mini-tutorial on UPC codes.

What the hell is content marketing? Today Kandy teaches you what it is, how it helps you draw customers to you, and why it works. Plus we give you an easy way to figure your content marketing strategy and how you can use it to build a dedicated following that all believe that your expertise and products and services are the answer to what they need to solve their pressing problems. The Kandy Life hinges on mastering content marketing. Get started in this episode.