Kay and Andy discuss the one sales and marketing strategy that makes selling anything easy: Be weird. Yep, you're an entrepreneur that makes you anything but normal. You are naturally different and pretty weird compared to your cubicle dwelling corporate friends or McJob workers. That's a good thing. Call it being different, being weird, being quirky. Harness any of these traits in your brand, your products or your service and stand out from the crowd. And people will naturally gravitate to your brand if you do things differently. Normal is camouflage. Weird automatically draws attention and that creates a unique opportunity to win people over and sell to them. In this week's episode we share the secret strategy of being weird.