For the detailed guide based on this chat and other research make sure you are signed up for the newsletter at - thepublicrelationspodcast.com/subscribe or go to the "PR Manual" on the website and look for the AI section. 

Public Relations is about to change because of AI. 

Over the next couple of years, almost every aspect will be touched by this emerging technology.

So, what do you need to know? How do you use it and what are the implications? 

Dr Mark van Rijmenam is someone who speaks on AI at large global conferences and has written multiple books, and he is also a friend. 

We got chatting and the chat is eye-opening for PRs.