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How to Use AI to Create Your Marketing Content with Vicki Jones, Tractors & Cream
This week, I'm chatting with the brilliant Vicki Jones from 'Tractors and Cream' - and trust me, you'll love her story!
Vicki's taking me through their whole journey - from that lightbulb moment when they decided to give glamping a go, right through to the challenges they faced getting everything up and running.
But the real goldmine in this episode? How Vicki's using AI to make her marketing life so much easier. We're talking about streamlining social media, sorting out email marketing, and creating content without spending hours staring at a blank screen (we've all been there!).
Vicki's proving that you don't need to be a tech wizard to use AI effectively. She's sharing practical, real-world examples of how these tools are saving her time and helping her connect with more potential guests—no complicated jargon - just honest insights about what actually works. If you've been curious about AI but didn't know where to start, or you're drowning in content creation, this episode is absolutely packed with ideas you can pinch for your own business!
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Key Takeaways:
- AI isn't scary - it's brilliant! Seriously, this technology can be a complete game-changer for sorting out your content creation and marketing tasks. No more staring at blank screens wondering what to post!
- Real talk from a real host. Vicki's sharing the honest truth about what it's actually like using AI in her glamping business - the good, the tricky bits, and everything in between. This isn't theory; it's what works in practice.
- Get your AI prompts spot on. Don't just ask AI to "write something about my business" and expect magic. The better you get at telling it precisely what you want, the better results you'll get back.
- Work smarter, not harder! Why create everything from scratch when AI can help you repurpose what you already have? Turn one piece of content into five different posts - that's what I call efficiency!
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Handy Links from this episode:
Tractors and Cream Website
Tractors and Cream YouTube Channel
Follow Tractors & Cream on Instagram
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*BOOTCAMP IS BACK!
My Direct Bookings Bootcamp is now available ON DEMAND. Let’s make 2026 your best year yet for direct bookings!
Find out more
---
What would you do with an extra £20k+ in your holiday business?
I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.
It is easier than you think to move to 70%+ direct bookings.
If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!
---
Connect with Sarah:
Website
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View all episodes
By Sarah OrchardThis week, I'm chatting with the brilliant Vicki Jones from 'Tractors and Cream' - and trust me, you'll love her story!
Vicki's taking me through their whole journey - from that lightbulb moment when they decided to give glamping a go, right through to the challenges they faced getting everything up and running.
But the real goldmine in this episode? How Vicki's using AI to make her marketing life so much easier. We're talking about streamlining social media, sorting out email marketing, and creating content without spending hours staring at a blank screen (we've all been there!).
Vicki's proving that you don't need to be a tech wizard to use AI effectively. She's sharing practical, real-world examples of how these tools are saving her time and helping her connect with more potential guests—no complicated jargon - just honest insights about what actually works. If you've been curious about AI but didn't know where to start, or you're drowning in content creation, this episode is absolutely packed with ideas you can pinch for your own business!
---
Key Takeaways:
- AI isn't scary - it's brilliant! Seriously, this technology can be a complete game-changer for sorting out your content creation and marketing tasks. No more staring at blank screens wondering what to post!
- Real talk from a real host. Vicki's sharing the honest truth about what it's actually like using AI in her glamping business - the good, the tricky bits, and everything in between. This isn't theory; it's what works in practice.
- Get your AI prompts spot on. Don't just ask AI to "write something about my business" and expect magic. The better you get at telling it precisely what you want, the better results you'll get back.
- Work smarter, not harder! Why create everything from scratch when AI can help you repurpose what you already have? Turn one piece of content into five different posts - that's what I call efficiency!
---
Handy Links from this episode:
Tractors and Cream Website
Tractors and Cream YouTube Channel
Follow Tractors & Cream on Instagram
---
*BOOTCAMP IS BACK!
My Direct Bookings Bootcamp is now available ON DEMAND. Let’s make 2026 your best year yet for direct bookings!
Find out more
---
What would you do with an extra £20k+ in your holiday business?
I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.
It is easier than you think to move to 70%+ direct bookings.
If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!
---
Connect with Sarah:
Website
---