People feel pretty divided on AI these days: some think this is the best technological development of the last two decades and others think it will be the thing that ultimately destroys humanity. I’m sharing the origins of AI (which we’ve actually been using in the background for over twenty years) my perspective on AI as a content creator and how I am using AI tools within my business and my personal life, and I’m also sharing the boundaries I set around AI assistants so that I can use it to think differently, not think for me. In today’s episode I hope to have a nuanced conversation about AI and what it means for influencers, writers, editors and all creative people.

Mentioned in episode 92:

Drugstore makeup routine

ChatGPT YouTube video

The Glow Up Series on YouTube

Canva for interior design

AI and the environment

AI and politics

Caitlin’s Substack piece on AI

What’s working on social in 2026 episode

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Music credit: Babak Bazgosha via Pond5