AI is not here to replace your sales and marketing teams, it is here to make them faster and smarter. Caleb and Victoria dig into where AI truly helps, from generating content and new workflows to boosting team efficiency, while keeping the human relationship work at the center. They start with the signal problem, data integrity, and how too many inbound touchpoints create noise that drowns useful metrics.

They map a simple path for founders who feel overwhelmed by the flood of apps, start with strategy, do not try to scale chaos, then layer AI where repetitive work slows you down. Examples include auto analyzing call transcripts to pull buyer motivations into CRM fields and aggregating those insights across contact records to see what your market is talking about.

Looking forward, they outline a practical shift, use general tools like Gemini or Copilot where they fit, then move toward building your own task specific agents, so you are not paying for a hundred point solutions. Creating agents is already accessible and a strong lever for small teams.

https://pages.sellerant.com/the-secret-to-scale-accelerate-startup-growth-in-the-age-of-ai

Time Stamps

(00:00 - 00:20) Data integrity, too much noise

(00:20 - 01:12) Will AI replace teams, why not

(01:12 - 02:12) Founders overwhelmed by AI apps

(02:12 - 03:21) Strategy first, do not scale chaos

(03:21 - 04:41) Quick wins, analyze calls, write insights to CRM

(04:41 - 06:33) Enrich records, ask questions of domains, instant answers

(06:33 - 07:37) Choosing tools, where AI fits in workflows

(07:37 - 08:32) Build your own agents, why it is easier now