What if your clinic were a person? That’s the question that sparked this episode with Bianca DiPietro, Jane’s marketing design manager and certified branding expert.

In this conversation, Bianca and Denzil unpack what branding really means for clinics and how it differs from marketing. They explore the full patient journey, from the first Google search to the smell of your waiting room, and why every one of those touchpoints communicates your brand.

What You’ll Learn

You’ll hear why thinking of your clinic as a personality makes branding easier to define, why trust and loyalty are byproducts of a strong brand, and how even small decisions like photography or front desk greetings can completely shift patient perception.

• The difference between branding and marketing, and how they work together
• Why senses like sound, smell, and visuals matter in creating a brand experience
• The role of photography, logos, and typography in shaping first impressions
• How authentic visuals can build stronger patient trust than polished stock images
• Budget-friendly ways to start elevating your clinic’s brand today

Guest Bio

Bianca DiPietro is a creative leader, educator, and maker who believes fearless design fosters real connection. As the Manager of Marketing Designer at Jane, she leads the creative of the brand that’s intentionally human and delightful — bringing warmth, clarity, and care to everything from campaigns to community events and so much more. With a background in education, freelance, and creative leadership at HelloFresh, Bianca blends bold thinking, curiosity, and storytelling to craft meaningful experiences. Off the clock, she’s a half-marathon runner, donut enthusiast, and retired roller derby skater.

Resources mentioned

• ⁠Bianca DiPietro on LinkedIn⁠
• Bianca’s Playbook for Building a Strong Brand for Your Clinic

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Radio Front Desk is Brought to You by Jane

We like to make sure that when we tell you more about Jane, it’s super helpful. Here’s one we think you might like: 

Your brand shows up in every detail — from the way your space smells to the way your website feels. With⁠ Jane's integration with Clinic Sites⁠, you can create a beautiful, on-brand website that syncs with your Jane account, so your booking, bios, and services are always up to date, and always you.

⁠Learn more about Clinic Sites⁠ 

Disclaimer: This podcast is for informational purposes only and should not be considered as professional medical, legal, or financial advice.

The views and opinions expressed in this podcast are those of the guests and do not necessarily reflect the official policy or position of the podcast host or its affiliates.