How to Use ChatGPT: Guide for BeginnersEpisode Summary

Dan Sanchez, AI educator and host of AI-Driven Marketer* joins Jack to share a real-world beginner’s guide on how to use ChatGPT the right way.Forget fancy prompts and endless tool lists. Dan walks you through the actual skills that separate casual users from smart operators. You’ll learn how ChatGPT’s memory really works, why context matters more than prompts, and how to build systems that make ChatGPT 10x more useful. Dan also breaks down how to train custom GPTs, use ChatGPT agents, and coach the model for better writing, research, and marketing tasks. He shares beginner-friendly examples that any marketer, freelancer, or creator can apply immediately. Whether you're brand new to ChatGPT or trying to get more out of it, this episode gives you a clear path forward. If you're tired of surface-level tips and want practical, repeatable ways to use ChatGPT better, this one’s for you.

Timestamps

00:00 Why AI Marketing Is Exploding Right Now

04:20 The Tools Aren’t the Answer — This Is

07:17 AI Memory Explained: Why Most People Miss This10:17 Context Engineering: The Skill That Separates Pros

13:25 AI in Action: Real Marketing Use Cases That Work16:15 Fail Fast: Why Marketers Should Experiment with AI

19:18 Can AI Kill Critical Thinking? Here’s the Truth

22:13 Why Failing with AI Is the Fastest Way to Learn

25:21 Coaching AI: How to Get Better Results Every Time

28:09 Testing Limits: Using AI for Big, Risky Tasks

36:44 Want Personalization? Start with Better Processes

38:05 Stop Guessing: Map Your Work to AI, Step-by-Step

39:23 What to Automate vs. What to Delegate with AI

42:10 Content Creation at Scale: What AI Can Actually Do

43:35 Messy Process? AI Won’t Help Until You Fix This46:21 SOPs and Custom GPTs: Build Once, Use Forever

52:24 Why Documenting Your Work is Now a Superpower

58:24 How Writing and Process Thinking Boost AI Use

01:01:27 The “Helpful Neighbor” Mindset for Smarter AI Use

01:03:29 Advanced Tactics: Coaching, Prompting, and Projects

01:07:33 Outro

Resources

• Dan’s website: https://danchez.com/
• AI-Driven Marketer Podcast: https://danchez.com/podcast
• Tim Ferriss on delegating to VAs: https://fourhourworkweek.com/
• Copywriting Secrets by Jim Edwards: https://www.copywritingsecrets.com/
• Claude by Anthropic: https://www.anthropic.com/index/claude
• ChatGPT Agents: https://openai.com/chatgpt
• Social Media Examiner: https://www.socialmediaexaminer.com/

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