Shahin chats with Ed Breault, Chief Marketing Officer at Aprimo, about how marketing teams can leverage generative AI tools like ChatGPT in their day-to-day marketing activities.

As CMO, Ed drives the brand’s go-to-market strategy across all marketing functions to empower the marketing organisations of today to become the genius brands of tomorrow by unleashing the power of content.

Ed combines his growth marketing expertise and extensive background in brand development with his passion for developing intentional account-based experience programs that build awareness, demand, and ultimately, revenue.

The episode covers the following:

• How to use ChatGPT effectively
• Being creative with generative AI
• Where to start with AI tools like ChatGPT
• The early mistakes of using generative AI

Resources mentioned in this episode:

• The Adaptation Advantage - Heather McGowan & Chris Shipley
• The Content Advisory - Robert Rose

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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth

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