The UK’s digital marketing industry is perhaps the most advanced and competitive in the world. This means that compared to other nations we’re much better at things like search engine optimisation, social media marketing and paid search advertising.

So when British companies work with their digital marketing agencies to promote their business internationally they can outperform even the market leaders in their own country.

So if you are finding the cost of your pay-per-click advertising is eating into your margins you might find you can get a much cheaper cost-per-click for the same search term in another country. With relatively cheap next day delivery available for much of the world why limit your e-commerce ambitions to the UK?

My name is David James and this is Midlands Export the podcast brought to you by the Department for International Trade in the Midlands.

In this episode I’m talking to John Chacksfield the Owner digital agency SharpMonkeys to get an overview of best practice for international digital marketing.

This episode was recorded at the DIT’s Go Global event in February this year.

If you would like help using digital marketing to take your business global go to Great.Gov.UK and click on the ‘Contact an International Trade Adviser’ link which is on the front page.