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How to use earned media to get more leads and increase your revenue with Tracy Lamourie
Tracy Lamourie is a publicist and PR expert. She shares with us how you can find and use earned media – essentially the opposite of paid media – to get more leads and increase your revenue.
The top 5 takeaways from this episode:
- How to get earned media for your business;
- What, exactly, is earned media and PR;
- How to leverage press releases;
- A cool resource to get exposure from reporters;
- How to position yourself as an expert.
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By theCFOproject.comTracy Lamourie is a publicist and PR expert. She shares with us how you can find and use earned media – essentially the opposite of paid media – to get more leads and increase your revenue.
The top 5 takeaways from this episode:
- How to get earned media for your business;
- What, exactly, is earned media and PR;
- How to leverage press releases;
- A cool resource to get exposure from reporters;
- How to position yourself as an expert.