Evergreen funnels sound like the dream - automated leads, passive income, a marketing system that runs in the background. But for most businesses, funnels don’t work the way they expect.

So, what separates a funnel that actually converts from one that just burns time and money?

In today’s episode, I sit down with Cheyenne Buttrey, founder of Copygirl.co, to break down what marketers need to know before investing in a funnel.

We’re covering:

1. Who should (and shouldn’t) be using evergreen funnels
2. What most marketers get wrong about funnel strategy
3. The biggest mistakes that kill funnel performance before they even launch
4. What elements make a funnel actually work—and what data marketers should be tracking

If you’ve ever wondered when and how to implement a funnel, this episode will give you the clarity you need.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/