One of the biggest challenges nonprofit leaders face is engaging decision makers around the information and data that we know make a compelling case for the policy or money decision we're asking for. But we know from experience that simply presenting that data and information and explaining why and how it supports our argument rarely leads to a decision maker leaning in and saying, tell me more. Much less having them say, you're right. This is a no brainer. 

One of the best techniques for translating data and information into something that's engaging and compelling is the use of vivid parallel or contrasting imagery. There are plenty of other tools in the messaging  toolbox. But this one is especially effective -- once you learn how to use it.

In this episode, we share:

• Why your most compelling data and information often don’t get through to decisionmakers 
• What makes imagery “sticky” and memorable
• The two most powerful types of imagery that will shift decisionmakers’ perspective
• How to combine imagery with story to make the biggest impact on decisionmakers’ thinking
• The hidden obstacle you must overcome to make your imagery work with decisionmakers
• How to take your image-creation skills to the next level  

If you found value in this episode, please share it with other progressive nonprofit leaders.  And I’d be grateful if you would leave a rating and review on Apple podcasts, which will help even more people find out about this podcast.

Thanks!