For anyone over the age of 17, contemplating not just the functions of these platforms but how people are actually using them — and how that fits in with your business — is enough to put (more) gray hairs on your head. And yet ignoring them is not an option: it’s evolve or die. Fortunately, Corbett Drummey, a long time Technori guest, has got the game manual that can help you navigate around those potential slip-ups. Corbett is the CEO of Popular Pays, a platform designed to help brands connect with content creators who can give them that much-needed social media presence without adding undue stress.