We learn how to be interviewed for a job. We sometimes know how to interview others for a job. But, unless you are a journalist or an attorney, you never really learn how to interview to gather knowledge — to gain insight into a topic or subject, you may know very little about it.

As marketers today, it's essential to create content that speaks to your audience and offers them value. Interviewing subject matter experts is a great way to extract that information.

Today we talk with Sabina Hahn, the Content Manager here at Beacons Point, about conducting these interviews. Sabina studied journalism and marketing and quickly realized how those two skills work well together.