The B2B Growth Marketer

Eddie Saunders with Flex Machine Tools blew us away with his dynamic opinions on what it takes to be a unicorn marketer in an industrial marketing setting.

Eddie shares what has helped grow his mentality and what has helped him to allow himself to market Flex in such a personal way. He says that B2B will always be H2H (Human to Human), and we love that mentality and the way he reverse engineers his marketing strategy.

Deciding what tool to use for your website is always a long process. You need to think about cost and ease of use, as well as if it will be able to grow with your business. In this eposidoe, we will the HubSpot vs. WordPress debate and determine which is best for your needs.

Alex Meade and Jeff Lerner focus on branding, personas, messaging, and funnels - and how they make the rest of your marketing better. Jeff has worked in marketing for over 20 years and has worked for companies such as Cricket Wireless, Google, and a few more impressive companies. Listen to this episode to hear what the most overlooked aspects of marketing are.

INBOUND22 came to a close with a great conversation with Former President Barak Obama. Alex and Stori give their takeaways from their favorite sessions at INBOUND22. This was the best INBOUND yet, listen to hear about their top 3 favorite sessions and what they learned from them. The sessions range from Sales to Social Media. Be sure to check out the video version of this podcast and our WordPress vs HubSpot episode.

This episode is all about the power of zero-click content. You'll learn why you should be testing it in your marketing strategy and a new segment where we ask each other marketing questions that we have to answer in 30 seconds or less. Stay tuned for more Stori & Alex episodes where we discuss current events in marketing.

Hiring a new agency can be intimidating. In this episode, John Bertino the founder of The Agency Guide (TAG), discusses why he went into the business of pairing companies with the perfect agency. He shares why it's important to have that perfect match, some overrated qualities that people look for when hiring an agency, red & green flags to look for, and why agencies need to be consistent.

In this episode of The B2B Growth Marketer Podcast Kyle Stout, the founder of Elevate & Scale discusses why email marketing should still be a part of your marketing strategy.

With changes in technology, you would think that email would have drastically changed as well, but according to Kyle, it has stayed close to its original roots.

Kyle shares some of his best practices and things to avoid if you're a small company starting out in email marketing.

Stori and I talk about everything from Pinterest for B2B marketers, how to get more interaction and networking done through LinkedIn, is TikTok a space that B2B marketers could ever start marketing on, and some more information on our newsletter, The Marketer's Basecamp.

Tom Hunt founder of Fame.SO shares the changes he sees coming in marketing brands and podcasts as well as his true feelings on cold calling. He shares what it takes to have a successful podcast and a few steps you should take if you want to have one. Tom is the founder of Fame.SO which is a UK advertising service that starts and grows the world's most profitable B2B podcasts.

Kate and Rebecca of Culture Theory dive into common scenarios and what drives them to study and practice emotional intelligence. They define emotional intelligence as the ability or capacity to use and understand your own and others' emotions. which manifests as empathy, social skills, or great decision-making. Awareness of your or another's emotions can directly impact your success in life, whether it be professionally or personally. Emotional intelligence has a place in everyone's lives and can help guide you in tough decisions or to see someone else's side without controversy. Tune in to see how you can manifest your life with the help of emotional intelligence.