The B2B Growth Marketer

We learn how to be interviewed for a job. We sometimes know how to interview others for a job. But, unless you are a journalist or an attorney, you never really learn how to interview to gather knowledge — to gain insight into a topic or subject, you may know very little about it.

As marketers today, it's essential to create content that speaks to your audience and offers them value. Interviewing subject matter experts is a great way to extract that information.

Today we talk with Sabina Hahn, the Content Manager here at Beacons Point, about conducting these interviews. Sabina studied journalism and marketing and quickly realized how those two skills work well together.

Jeroen Corthout didn't always plan to be an entrepreneur and develop his start-up Sales CRM tool, Salesflare. Like most great entrepreneurs, he saw a gap in large CRM systems and sales systems and build a solution for small and medium-sized businesses.

In this episode, Jeroen gives his advice to young entrepreneurs who are looking to start their own tech start-up.

Jeroen Corthout didn't always plan to be an entrepreneur and develop his start-up Sales CRM tool, Salesflare. Like most great entrepreneurs, he saw a gap in large CRM systems and sales systems and build a solution for small and medium-sized businesses.

In this episode, we talk with Jeroen on how he found the idea for Salesflare and how he grew it to one of the top CRM tools for small and medium-sized businesses.

In Episode 15 of the podcast, we talked with Steve about his first 90-days at KETOS and how he build the marketing function from the ground up. This week's Helpful Hot Take is all about how he creates webinars that his audience wants to join.

When you start a new job as a marketing leader, it's always good to come with a plan. In just 90 days, Steve Shaffer double webinar registrants, created 8 case studies, 3 whitepapers, 7 blogs, 2 webinars, and 3 newsletters. Oh yea, he also created a new website and brand identity. In this episode, we discuss Steve's process of creating a great team, build a winning process, and implement the right technology to build the foundation of success.

What happens when three marketers who love podcasts create a podcast about podcasts? Let's say we learned a lot about each other. Today on the show, I convinced (forced) two of my co-workers at Beacons Point to talk about our approach to creating podcasts for some B2B clients. We discuss the benefits, how to get started, and some of our favorite podcasts.

Corinna Gelster-Borgardtis back for the Helpful Hot Take! Corinna has many roles and responsibilities at Metal Toad. Still, she also recently went back to school and received a Digital Marketing: Customer Engagement, Social Media, Planning & Analytics" certification from Columbia Business School Executive Education in her free time.

So, I thought it would be great to learn how she manages her work-life balance. I hope you enjoy the show!

In marketing, someone skilled in design, strategy, content creation, and technical marketing is called a Unicorn. Corinna Gelster-Borgardt is one of the rare marketers who is not just good but a great marketer. Corrina, and her small team at Metal Toad, devise a way to create an ecosystem of high-quality content that brings together an entire industry.

Today, we learn how Corinna and her team found a way to bring the industry experts to create engaging content that converts.

This week's Helpful Hot Take is all about gifting. We welcome back Tara Soles, the (former) Partner Marketing Manager at Postal, who explains how to create a gifting campaign that drives personal connections. Since recording this episode, Tara received a job offer at Mindbody as their Strategic ABM Program Manager.

We all love getting things in the mail. It's in our DNA. Tara Soles, the Partner Marketing Manager at Postal, explains why this is. We don't stop there. We discuss strategies and ways to use gifting to enhance your B2B sales and marketing campaigns. Since recording this episode, Tara received a job offer at Mindbody as their Strategic ABM Program Manager.