The B2B Growth Marketer

We sat down with Ashley Lawson, our Client Success Manager, and Sabina Hahn, our Client Strategist, who both have a hand in vendor management and outsourcing, to see if they have any tricks of the trade to share with us. Vendor management can be a tedious task initially, but if you document your processes and note the best practices that have yielded a great return, you can smooth out this daunting process over time. Vendor management involves vendors, from sourcing them to managing the quality of their work to paying them. While this is not an easy job, it can be rewarding. You can free up time and energy within your company to start working on projects that you didn't think you would have time for.

It's no secret that things have changed; the pandemic exposed weak points in many sales and marketing teams. The old way of selling and marketing doesn't cut it anymore, and teams that can pivot to a new normal are the ones that succeed. Ken Lundin has a unique ability to hone in on what a team can do to succeed and how to implement the strategies. So we wanted to pick Ken's brain on what he thinks a fully optimized team looks and functions like in the new era of sales and marketing.

Do you tell yourself, "I need to improve the search on my site; I need to improve the rankings." Jeff Coyle, the Co-Founder and Chief Strategy Officer at MarketMuse, says that creating high-quality content is how you make improvements happen. Jeff has been working in SEO, ads, and content for 20 years. Today on the show, we will talk about cutting out the fluff content pieces, creating invaluable information for your customers, and the importance of reengaging and reupdating your content.

Season one was the highlight of 2021. We recorded 41 episodes in season one that included guests from all over the country with experts in sales, marketing, and building relationships.

It's time to get ready for season two.

We are taking a new approach, a new perspective with podcast content.

We will still be talking to experts to help you become a better marketer, help you in your career, become a better manager, better team member, and person.

Season two launched on February 28, 2022

When it comes to telling a story to create a movement, Marty Berman is no stranger. Marty was the in-house Senior Producer at SpaceX, helping shape the future of space exploration. Marty has joined the team at Hermeus, which is creating a new era of hypersonic private and commercial flight. In today's episode, we dig into the impact of visual storytelling and how it can shape the brand for years to come.

When it comes to telling a story to create a movement, Marty Berman is no stranger. Marty was the in-house Senior Producer at SpaceX, helping shape the future of space exploration. Marty has joined the team at Hermues, which is creating a new era of hypersonic private and commercial flight. In today's episode, we dig into the impact of visual storytelling and how it can shape the brand for years to come.

Joseph Lewin is the Marketing Manager at CADENAS PARTsolutions, working in industrial manufacturing. Before starting, Joseph had no prior experience in manufacturing. In this week's Helpful Hot Take, we discuss how he could create content without being an expert.

No matter the industry, services, products, B2B or B2C, you need to understand your customers on a DEEP level to create content that offers value. Joseph Lewin, Marketing Manager at CADENAS PARTsolutions, uses customer feedback and data to drive their content marketing strategy. Joseph is also the host of The Strategic Marketer podcast

How do you build successful relationships? It starts with doing your homework and creating the right process. Dan Englander gives his advice for sales professionals beginning at a new job and how to get meetings by building relationships.

Do you use personalization in your sales and looking for the next evolution? The term "personalize" can have different meanings in sales and has become a buzzword used without understanding how to use it. Today on the show, we talk with Dan Englander, the CEO of Sales Scheme, who has to build a philosophy and process to build relationships at scale.