Do you tell yourself, "I need to improve the search on my site; I need to improve the rankings." Jeff Coyle, the Co-Founder and Chief Strategy Officer at MarketMuse, says that creating high-quality content is how you make improvements happen. Jeff has been working in SEO, ads, and content for 20 years. Today on the show, we will talk about cutting out the fluff content pieces, creating invaluable information for your customers, and the importance of reengaging and reupdating your content.