The B2B Growth Marketer

Sam Capra from flexEngage and Sales Samurai Podcast host joins us to talk about starting an ABM strategy. How to identify when it's right to implement? What software or platforms do you need? If this sounds familiar, tune in to hear Sam's advice.

What the heck is ABM? The term "Account-Based Marketing" has been gaining traction the last few years, but most are unsure of what it even means to implement an ABM strategy. Is my company too big? Is it too small? Is my ICP right for it?

I sat down with Sam Capra of flexEngage and the Sales Samurai Podcast host to discuss ABM and how he and his team successfully run an ABM strategy.

The world has changed. Is your organization or event ready? Hybrid events are a great way to expand your reach, provide more value, and make the in-person count. Join Ike Kehal from Social27 to talk future of virtual, in-person, and hybrid events.

Let's face it, most events and conferences will never be the same, and that's ok. Often time innovation happens when there is a drastic life-changing event, in our case, COVID-19. Ike Kehal leads Social 27, a virtual event platform for large corporations, and today, we discuss how the in-person event will change forever and how this is good for business.

So, you want to join an online community? Corinna Gelster-Borgard and Sannah Vinding share their tips and ideas on choosing the right community for you.

Online communities are not a new idea. Facebook, Instagram, and Twitter have been pushing this idea since the inception of social media. The pandemic changed how we communicate and do business. So did the online communities. Today, online communities for sales and marketing professions are far more significant than any conference. To get the peer-to-peer discussion and education, you don't need to spend $1,000's; you just need to find the right group and log in. Today, Corinna Gelster-Borgardt & Sannah Vinding discuss the benefits of online communities.

Today, we will talk about video, specifically, how to add video to your current content campaign in 4 simple steps: strategy, mindset, easy wins, long-term success.

This week's Helpful Hot Take is all SDRs (Sales Development Representatives). Nick Wassenberg, VP of Marketing at Fulcrum, manages the SDRs, and he discusses why.

Nick Wassenberg has spent his career-building experience in all aspects of marketing in various industries. Now, Nick is the VP of Marketing at Fulcrum, who supports the next generation of manufacturers with digital workflows, machine learning, automation, and predictive analytics. Today, we talk with Nick about changing the way industrial manufacturers market to their future clients.

This week I am trying something new. I often get asked what a buyer persona is and why they are so important. Today, I am going to give a buyer persona 101. I will define a buyer persona, how to create a buyer persona, and how to use them once completed.