A few months ago, I stumbled across the work of Eric Jorgenson. Eric had recently published his best-selling book, entitled “The Almanac of Naval Ravikant.

In his book, Eric breaks down and articulately conceptualizes the business concepts of leverage, which were introduced to him by a very popular Twitter thread, written by Naval Ravikant.

Leverage is a word that gets thrown around a lot, but how do you actually define this concept? More importantly, how do you use leverage to generate massive scale in your business?

These days, it’s not uncommon for a one-person business to generate a million dollars of revenue. It’s not uncommon for billion-dollar companies to only have 10-15 employees. How is this possible?

In this episode, Eric gives us an in-depth master class on leverage. In addition, we went through some of the specific modules in his course, and he gave us a behind-the-scenes look at the material he teaches. It’s a special privilege given to you as a member of the Copyblogger community.

Eric is great. He’s generous, kind, and easy to talk to.

Check out his course at https://www.ejorgenson.com/leverage. The link to his course is in the show notes of the podcast, which is found anywhere you listen to podcasts.

I’m excited for you to listen to this episode. Please help me welcome, Eric Jorgenson.